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Serving your Ideal Clients, with Naike Mouromtsev and Raphael Bender

When you try to be all things to all people, you end up being nothing to no one. Naike shares insights from building her studio Kefi in Sydney with her partner Fanny. We discuss how they defined their ideal clients, how they program and design their schedule to suit their ideal clients and many more topics.

Resources mentioned in the episode:

  • Buy Raph’s book ‘Strengthen the Person, Not just the Body Part’ and get access to our Community Sessions here
About Raphael Bender:

Raph believes everyone deserves the opportunity to transform into a better version of themselves. His main strength as a teacher and movement professional is the ability to distill complex research findings into a simple, science-based approach to help people move fearlessly, thoughtlessly, and painlessly. He LOVES running, weights, cycling, and Contrology.

Raph holds a Master’s degree in Clinical Exercise Physiology (Rehabilitation), a Bachelor’s degree in Exercise and Sports Science, Diploma of Pilates Movement Therapy, and STOTT PILATES full certification.

How to Connect with Raphael:

Purchase Raph’s new book:

  • Strengthen The Person Not Just The Body Part here
About Naike Mouromtsev:
Naike was inspired to become a Pilates instructor after practising for a few years and experiencing the powerful effects of Pilates and consistent exercise. She made the decision to study with Breathe Education (for both Cert IV and Clinical diploma) at the end of her pregnancy and started her course at 8 weeks postpartum.
After two years teaching on Zoom, Naike and her business partner Fanny opened the doors to Kefi Studio Pilates in Sydney’s inner west, a Reformer Pilates studio and Clinical hub designed to make people stronger and focus more on how exercise should make them feel rather than how it should make them look.

How to Connect with Naike:

  • Find Naike on IG here
  • Find Kefi Studio Pilates here 
Looking for Pilates mastery?

Here are four ways we can help you really know your stuff.

1) Subscribe to our Pilates Elephants podcast and learn why most Pilates education is decades out of date at best, and at worst, just plain pseudoscientific. This inconvenient disconnect means there are many topics in Pilates that are “Elephants in the Room” – things we don’t question because it’s a bit heretical to do so. We’re here to change that.

2) Download our free report: “3 Myths about Posture in Pilates“. Ditch the myths and get the facts on posture. For Pilates instructors and movement enthusiasts alike.

3) Join us in our FREE live, open-mic Community Sessions. We start each session by sharing one of our latest insights that you can take and apply with your clients. And then we’ll go open-mic for the remaining 45-minutes — ask whatever questions you have so you can leave the session equipped to really know your stuff. Details here.

4) Or — our next intake for our Diploma in Clinical Pilates is open NOW. We have limited places for this in-depth, world-leading course. For a limited time — get a free 20-minute Discovery Call with one of our Pilates Trainers. This is not a high-pressure sales call – you’ll be talking with a Pilates instructor, and we’ll answer all your questions to find out if the course is a perfect fit for you. Go here to schedule

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