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How to make $250k/year profit from your Pilates studio, with Josh Richardson and Raphael Bender

By Make more money

This episode could be worth literally millions of dollars to you.

Josh is an accountant and financial advisor to over 40 Pilates studios and has a unique insider’s view of the financial drivers that make some studios 10x more profitable than others.

In this episode, Josh and Raph break down step by step exactly what the best, most profitable studios have in common that enables them to clear $250-$300,000 per year in net profit.

Resources mentioned in the episode:

About Raphael Bender:

Raph believes everyone deserves the opportunity to transform into a better version of themselves. His main strength as a teacher and movement professional is the ability to distill complex research findings into a simple, science-based approach to help people move fearlessly, thoughtlessly, and painlessly. He LOVES running, weights, cycling, and Contrology.

Raph holds a Master’s degree in Clinical Exercise Physiology (Rehabilitation), a Bachelor’s degree in Exercise and Sports Science, Diploma of Pilates Movement Therapy, and STOTT PILATES full certification.

How to Connect with Raphael:

Purchase Raph’s new book:

  • Strengthen The Person Not Just The Body Part here
About Josh Richardson

Josh lives and breathes business, client relationships, and success.

With his career as a Chartered Accountant coupled with experience as a business owner, he has gained the hands-on knowledge and understanding of what entrepreneurs are seeking when it comes to business advice and accounting services.

This is how Growth IQ was established and how it has successfully become one of Adelaide’s leading firms in accounting, tax, bookkeeping and business advisory for startups, scale-ups and SMEs.

Fuelled by unwavering confidence in his knowledge and skills, he works together with clients to develop their goals, refine their professional services and maximize their impact.

How to Connect with Josh:

Looking for Pilates mastery?

Here are four ways we can help you really know your stuff.

1) Subscribe to our Pilates Elephants podcast and learn why most Pilates education is decades out of date at best, and at worst, just plain pseudoscientific. This inconvenient disconnect means there are many topics in Pilates that are “Elephants in the Room” – things we don’t question because it’s a bit heretical to do so. We’re here to change that.

2) Download our free report: “3 Myths about Posture in Pilates“. Ditch the myths and get the facts on posture. For Pilates instructors and movement enthusiasts alike.

3) Join us in our FREE live, open-mic Community Sessions. We start each session by sharing one of our latest insights that you can take and apply with your clients. And then we’ll go open-mic for the remaining 45-minutes — ask whatever questions you have so you can leave the session equipped to really know your stuff. Details here.

4) Or — our next intake for our Diploma in Clinical Pilates is open NOW. We have limited places for this in-depth, world-leading course. For a limited time — get a free 20-minute Discovery Call with one of our Pilates Trainers. This is not a high-pressure sales call – you’ll be talking with a Pilates instructor, and we’ll answer all your questions to find out if the course is a perfect fit for you. Go here to schedule

How to Open a Pilates Studio for Zero Money Down and When to Sell It, with Phoebe Heyhoe and Raphael Bender

By Make more money

Phoebe bootstrapped her Pilates business from absolutely zero cash to 7 years later selling it for enough to enable her to buy a house.

This is her story, and what she learned along the way.

Resources mentioned in the episode:

  • Check out our Visualized Anatomy Program here
About Raphael Bender:

Raph believes everyone deserves the opportunity to transform into a better version of themselves. His main strength as a teacher and movement professional is the ability to distill complex research findings into a simple, science-based approach to help people move fearlessly, thoughtlessly, and painlessly. He LOVES running, weights, cycling, and Contrology.

Raph holds a Master’s degree in Clinical Exercise Physiology (Rehabilitation), a Bachelor’s degree in Exercise and Sports Science, Diploma of Pilates Movement Therapy, and STOTT PILATES full certification.

How to Connect with Raphael:

Purchase Raph’s new book:

  • Strengthen The Person Not Just The Body Part here
About Phoebe Heyhoe

Phoebe started her career as a professional contemporary dancer and found Pilates through her art form. She then trained as an instructor and began working full-time in Auckland, New Zealand in 2013. Phoebe has seen clients with extremely varied issues and really enjoys the challenge of creating classes to suit individuals’ needs. The thing she loves most about Pilates is that it encourages you to go beyond your daily range of movement, challenging your body in ways you wouldn’t have thought you could, and makes you feel awesome! Phoebe founded MatWorks Pilates in early 2015 and loves empowering both clients and staff through Pilates.

How to Connect with Phoebe:

Looking for Pilates mastery?

Here are four ways we can help you really know your stuff.

1) Subscribe to our Pilates Elephants podcast and learn why most Pilates education is decades out of date at best, and at worst, just plain pseudoscientific. This inconvenient disconnect means there are many topics in Pilates that are “Elephants in the Room” – things we don’t question because it’s a bit heretical to do so. We’re here to change that.

2) Download our free report: “3 Myths about Posture in Pilates“. Ditch the myths and get the facts on posture. For Pilates instructors and movement enthusiasts alike.

3) Join us in our FREE live, open-mic Community Sessions. We start each session by sharing one of our latest insights that you can take and apply with your clients. And then we’ll go open-mic for the remaining 45-minutes — ask whatever questions you have so you can leave the session equipped to really know your stuff. Details here.

4) Or — our next intake for our Diploma in Clinical Pilates is open NOW. We have limited places for this in-depth, world-leading course. For a limited time — get a free 20-minute Discovery Call with one of our Pilates Trainers. This is not a high-pressure sales call – you’ll be talking with a Pilates instructor, and we’ll answer all your questions to find out if the course is a perfect fit for you. Go here to schedule

How to build your own on-demand Pilates business, with Ruth Bruno and Raphael Bender

By Make more money

Right now, there is an unprecedented proliferation of exciting and creative ways for Pilates professionals to make a great living, and one of them is building your own on-demand platform.

Ruth Bruno has done that, and in this conversation, she shares the good, the bad and the numbers of exactly how to build your own online, on-demand Pilates business.

Resources mentioned in the episode:

  • Follow Raph on IG here
  • Ashley DeLeon’s IG here
  • Pilates by Amanda’s here
  • Find Arketa platform’s here (not a sponsored link)
About Raphael Bender:

Raph believes everyone deserves the opportunity to transform into a better version of themselves. His main strength as a teacher and movement professional is the ability to distill complex research findings into a simple, science-based approach to help people move fearlessly, thoughtlessly, and painlessly. He LOVES running, weights, cycling, and Contrology.

Raph holds a Master’s degree in Clinical Exercise Physiology (Rehabilitation), a Bachelor’s degree in Exercise and Sports Science, Diploma of Pilates Movement Therapy, and STOTT PILATES full certification.

How to Connect with Raphael:

Purchase Raph’s new book:

  • Strengthen The Person Not Just The Body Part here
About Ruth Bruno:

Ruth Bruno is a Pilates Instructor and business owner based in Los Angeles, CA. She has studied movement for 16 years and was comprehensively certified in Classical Pilates in 2019. Her membership-based online business; Ruth Pilates Studio, is focused on making mat Pilates effective, accessible and fun. When she’s not running her business or doing Pilates, you can most likely find Ruth walking, hiking or enjoying quality time with her fiancé and their dog.

How to Connect with Ruth:

Looking for Pilates mastery?

Here are four ways we can help you really know your stuff.

1) Subscribe to our Pilates Elephants podcast and learn why most Pilates education is decades out of date at best, and at worst, just plain pseudoscientific. This inconvenient disconnect means there are many topics in Pilates that are “Elephants in the Room” – things we don’t question because it’s a bit heretical to do so. We’re here to change that.

2) Download our free report: “3 Myths about Posture in Pilates“. Ditch the myths and get the facts on posture. For Pilates instructors and movement enthusiasts alike.

3) Join us in our FREE live, open-mic Community Sessions. We start each session by sharing one of our latest insights that you can take and apply with your clients. And then we’ll go open-mic for the remaining 45-minutes — ask whatever questions you have so you can leave the session equipped to really know your stuff. Details here.

4) Or — our next intake for our Diploma in Clinical Pilates is open NOW. We have limited places for this in-depth, world-leading course. For a limited time — get a free 20-minute Discovery Call with one of our Pilates Trainers. This is not a high-pressure sales call – you’ll be talking with a Pilates instructor, and we’ll answer all your questions to find out if the course is a perfect fit for you. Go here to schedule

How to Sell Pilates Sessions Part 2, with Kylie Mones and Raphael Bender

By Make more money

If you struggle with selling this is for you!

This is a nitty gritty how-to guide to having effective sales conversations, that end in the client buying something that will solve their problem, and you making a profit.

Resources mentioned in the episode:

  • Access the Google sheet here.
  • Check out our Visualized Anatomy program here
About Raphael Bender:

Raph believes everyone deserves the opportunity to transform into a better version of themselves. His main strength as a teacher and movement professional is the ability to distill complex research findings into a simple, science-based approach to help people move fearlessly, thoughtlessly, and painlessly. He LOVES running, weights, cycling, and Contrology.

Raph holds a Master’s degree in Clinical Exercise Physiology (Rehabilitation), a Bachelor’s degree in Exercise and Sports Science, Diploma of Pilates Movement Therapy, and STOTT PILATES full certification.

How to Connect with Raphael:

Purchase Raph’s new book:

  • Strengthen The Person Not Just The Body Part here
About Kylie Mones:

Kylie Mones is an optimistic, result-driven Sales Manager at Breathe Education with 25 years of experience in the fitness industry. She’s been working with Breathe for the last 15 years. Having a background in Health Clubs Management and Sales, Kylie combines strategic thinking and creative solutions to achieve growth.

With a personal passion for movement as a professional dancer and teacher, Pilates was a natural progression for her. Kylie is driven by her love to connect and help people find new ways to cultivate motivation and inspire behaviour change so they can become the best versions of themselves.

How to Connect with Kylie:

  • Find Kylie Mones on Instagram here
Looking for Pilates mastery?

Here are four ways we can help you really know your stuff.

1) Subscribe to our Pilates Elephants podcast and learn why most Pilates education is decades out of date at best, and at worst, just plain pseudoscientific. This inconvenient disconnect means there are many topics in Pilates that are “Elephants in the Room” – things we don’t question because it’s a bit heretical to do so. We’re here to change that.

2) Download our free report: “3 Myths about Posture in Pilates“. Ditch the myths and get the facts on posture. For Pilates instructors and movement enthusiasts alike.

3) Join us in our FREE live, open-mic Community Sessions. We start each session by sharing one of our latest insights that you can take and apply with your clients. And then we’ll go open-mic for the remaining 45-minutes — ask whatever questions you have so you can leave the session equipped to really know your stuff. Details here.

4) Or — our next intake for our Diploma in Clinical Pilates is open NOW. We have limited places for this in-depth, world-leading course. For a limited time — get a free 20-minute Discovery Call with one of our Pilates Trainers. This is not a high-pressure sales call – you’ll be talking with a Pilates instructor, and we’ll answer all your questions to find out if the course is a perfect fit for you. Go here to schedule

How to Sell Pilates Sessions Part 1, with Kylie Mones and Raphael Bender

By Make more money

Do you struggle with limiting beliefs around selling? Do you feel “icky”? Do you think your product is Pilates?

If so, listen to this episode to get your mind right and learn how to sell your sessions more easily, and without any of the baggage.

Resources mentioned in the episode:

  • Follow Raph on IG here
About Raphael Bender:

Raph believes everyone deserves the opportunity to transform into a better version of themselves. His main strength as a teacher and movement professional is the ability to distill complex research findings into a simple, science-based approach to help people move fearlessly, thoughtlessly, and painlessly. He LOVES running, weights, cycling, and Contrology.

Raph holds a Master’s degree in Clinical Exercise Physiology (Rehabilitation), a Bachelor’s degree in Exercise and Sports Science, Diploma of Pilates Movement Therapy, and STOTT PILATES full certification.

How to Connect with Raphael:

Purchase Raph’s new book:

  • Strengthen The Person Not Just The Body Part here
About Kylie Mones:

Kylie Mones is an optimistic, result-driven Sales Manager at Breathe Education with 25 years of experience in the fitness industry. She’s been working with Breathe for the last 15 years. Having a background in Health Clubs Management and Sales, Kylie combines strategic thinking and creative solutions to achieve growth.

With a personal passion for movement as a professional dancer and teacher, Pilates was a natural progression for her. Kylie is driven by her love to connect and help people find new ways to cultivate motivation and inspire behaviour change so they can become the best versions of themselves.

How to Connect with Kylie:

  • Find Kylie Mones on Instagram here
Looking for Pilates mastery?

Here are four ways we can help you really know your stuff.

1) Subscribe to our Pilates Elephants podcast and learn why most Pilates education is decades out of date at best, and at worst, just plain pseudoscientific. This inconvenient disconnect means there are many topics in Pilates that are “Elephants in the Room” – things we don’t question because it’s a bit heretical to do so. We’re here to change that.

2) Download our free report: “3 Myths about Posture in Pilates“. Ditch the myths and get the facts on posture. For Pilates instructors and movement enthusiasts alike.

3) Join us in our FREE live, open-mic Community Sessions. We start each session by sharing one of our latest insights that you can take and apply with your clients. And then we’ll go open-mic for the remaining 45-minutes — ask whatever questions you have so you can leave the session equipped to really know your stuff. Details here.

4) Or — our next intake for our Diploma in Clinical Pilates is open NOW. We have limited places for this in-depth, world-leading course. For a limited time — get a free 20-minute Discovery Call with one of our Pilates Trainers. This is not a high-pressure sales call – you’ll be talking with a Pilates instructor, and we’ll answer all your questions to find out if the course is a perfect fit for you. Go here to schedule

Outsourcing for your Pilates Business, with Heath Lander

By Make more money

A FREE Live Community Session about “Outsourcing for your Pilates business” hosted by Breathe Education’s Lead Trainer for the Diploma in Clinical Pilates, Heath Lander. 
What You’ll Learn:
  • When do we outsource
  • Who do you outsource
  • How do you outsource
  • Benefits of outsourcing for your Pilates business
  • Challenges in outsourcing and how to overcome them

How to start a solo Pilates business and make great money, with Jean Campbell and Raphael Bender

By Make more money

Being a solo-preneur is a dream for many Pilates instructors. The independence of being a small business owner is appealing, but without calculating the cost correctly, you might be setting yourself up for more hours with less pay than if you remained an employed Pilates instructor. Today we’re joined by Jeanne Campbell–a yoga teacher who has been perfecting her low-cost, minimal hours solo business model for the past two decades. With so much crossover between the yoga and Pilates industries, her advice is highly applicable to anyone looking to start their own solo Pilates business without losing money and working too many hours. 

What You Will Learn: 

  • A blueprint for a low cost solo business model with almost no overhead
  • Common myths about the cost of running your own business
  • Tips for optimizing your website specifically as a movement professional
  • How to get more clients without pressuring them to come to your classes
  • How to retain clients with commitment agreements and requiring self-practice

The Real Cost of Running a Solo Pilates Business

Starting a small business can be stressful when you put all the figures together, only to realize that you just don’t have enough money. But Jeanne’s blueprint minimizes startup and long-term overhead costs in a way that allows solo-preneurs to work minimum hours and love what they do. She and Raph go through the calculations of starting a solo practice in a realistic way. That means, planning for the worst case scenario. Cancellations, sick kids, and parking issues… these situations happen all the time, so you’ve got to charge an appropriate fee for your classes. If you feel funny charging more, it may be because you lack confidence in your skills. Jeanne and Raph touch on imposter syndrome and confidence issues, and why you’ve got to change your thinking if you want to decrease overhead and increase profit margin.

Commitment for Retention

Jean has a somewhat rigid structure of commitment which she requires clients to adhere to. Sticking to casual drop-in classes and allowing roll-overs seems like the nice thing to do, but it’s also encouraging clients to avoid commitment. Ultimately, it means less bodies in your studio. Jean also shares how she gets clients to commit to coming to classes and doing at-home practice. Ultimately, it lands more money in your pocket, more clients in your studio, and real results for clients. You’ll learn what a commitment agreement looks like, and how to enforce it. It’s tough love, but everyone wins when clients see results and you improve your confidence in your skills… and make more money, too!

Common Mistakes that Stop You From Making Money

Jean goes through the math of owning your own studio with her yoga teacher trainees, and shares what they usually think of as good ways to make money. They often think of teaching at a gym, renting space, and covering other teachers’ classes. But when she reveals the overhead of these endeavors, students are shocked. The most common ways we think to make money as solo-preneurs usually are not the best ways. Jeanne and Raph break down the math of running a brick and mortar studio, website costs, scheduling software, equipment, and more. They offer alternative ways to run a Pilates studio–such as online practice– that save you time, money, and stress. 

Resources mentioned in the episode:
  • Jean’s Business Models here
  • Example of private yoga sessions here
About Raphael Bender:

Raph believes everyone deserves the opportunity to transform into a better version of themselves. His main strength as a teacher and movement professional is the ability to distill complex research findings into a simple, science-based approach to help people move fearlessly, thoughtlessly, and painlessly. He LOVES running, weights, cycling, and Contrology.

Raph holds a Master’s degree in Clinical Exercise Physiology (Rehabilitation), a Bachelor’s degree in Exercise and Sports Science, Diploma of Pilates Movement Therapy, and STOTT PILATES full certification.

How to Connect with Raphael:

Purchase Raph’s new book:

  • Strengthen The Person Not Just The Body Part here
About Jean Campbell:

Jean designs and teaches Yoga trainings, courses, and workshops to help practitioners and teachers in their personal practice and teaching. Her anatomy courses and workshops combine practical anatomy with postures and sequencing, to provide knowledge in 3 areas: how to progress in asana practice, injury prevention and recovery from injury.

Over the last 27 years, Jean has taught classes, workshops, and trainings in various locations: Malaysia, China, Germany, Switzerland as well as my home country Australia.

Her qualifications include Certificate IV in Yoga Teacher Training (1200 hours), ERYT 500 (Yoga Alliance), YACEP (Yoga Alliance), Yoga Therapy (Ganesh Mohan, Svastha Yoga) and Pranayama and Yogic Mindfulness studies with A.G. and Indra Mohan.

How to Connect with Jean:

  • Find Jean online here
  • Find Jean’s Dynamic Anatomy Courses here
Looking for Pilates mastery?

Here are four ways we can help you really know your stuff.

1) Subscribe to our Pilates Elephants podcast and learn why most Pilates education is decades out of date at best, and at worst, just plain pseudoscientific. This inconvenient disconnect means there are many topics in Pilates that are “Elephants in the Room” – things we don’t question because it’s a bit heretical to do so. We’re here to change that.

2) Download our free report: “3 Myths about Posture in Pilates“. Ditch the myths and get the facts on posture. For Pilates instructors and movement enthusiasts alike.

3) Join us in our FREE live, open-mic Community Sessions. We start each session by sharing one of our latest insights that you can take and apply with your clients. And then we’ll go open-mic for the remaining 45-minutes — ask whatever questions you have so you can leave the session equipped to really know your stuff. Details here.

4) Or — our next intake for our Diploma in Clinical Pilates is open NOW. We have limited places for this in-depth, world-leading course. For a limited time — get a free 20-minute Discovery Call with one of our Pilates Trainers. This is not a high-pressure sales call – you’ll be talking with a Pilates instructor, and we’ll answer all your questions to find out if the course is a perfect fit for you. Go here to schedule

How to have an effective sales conversation without being salesy, with Raphael Bender and Kylie Mones

By Make more money

A FREE Live Community Session on “How to have an effective sales conversation without being salesy” led by Breathe Education’s CEO, Raphael Bender, and co-presented by Breathe Education’s Sales Manager, Kylie Mones.
What You’ll Learn:
  • Getting the right attitude before selling anything
  • The mechanics of how to start the sales conversation
  • Raph and Kylie’s sales call roleplay
You can find the link to the PDF of the lecture slides HERE

Calculations you should be doing around your business, with Heath Lander

By Make more money

A FREE Live Community Session about “Calculations You Should Be Doing Around Your Business” hosted by our lead trainer for Diploma of Clinical Pilates, Heath Lander.
In this session, Heath shared some of the processes and personal lessons he learned to take control of his business.
What You’ll Learn:
  • How much your cup can hold when you design your business
  • How much it’s going to cost to run the cup
  • Understanding your capacity- when it’s time to increase the cost or increase capacity

How to free up 10 hours every week AND run your studio better by automating & outsourcing? With Raphael Bender

By Make more money

A FREE Live Community Session on “How to free up 10 hours every week AND run your studio better by automating & outsourcing” hosted by Breathe Education’s CEO, Raphael Bender. 
What You’ll Learn:
  • Acceptance mindset that you’ll miss out on almost everything
  • How to prioritize & 5 why’s to consider before doing any task
  • Identify the $10 to $10K activity
  • How to delegate and where to hire
Book suggestion from Raph – “Four Thousand Weeks: Time Management for Mortals.” Find it here.

Insta, FB, or Google – where should you advertise? With Raphael Bender

By Make more money

A FREE Live Community Session about “Insta, FB, or Google – where should you advertise?” led by Breathe Education’s CEO, Raphael Bender. 

What You’ll Learn:

  • Google is the best place to advertise online
  • How do you know if your ads are working
  • How to write an effective ads copy
  • How to calculate how much money you can spend on ads and still make a profit
  • How long should you run your ads

How to Open a Studio on a Shoestring Budget, with Heath Lander

By Make more money

A FREE Live Community Session on “How to Open a Studio on a Shoestring Budget” led by Breathe Education’s Lead Trainer for Diploma of Clinical Pilates, Heath Lander. 
What You’ll Learn:
  • What your clients are telling you by their purchasing behavior
  • Capacity utilization calculations
  • Some factors to consider when acquiring equipment – leases, loans, purchasing outright

How to create social media posts that attract clients, with Raphael Bender

By Make more money

A FREE Live Community Session on “How to create social media posts that attract clients” hosted by Breathe Education’s CEO, Raphael Bender. 
What You’ll Learn:
  • What you need to know about your clients before you create your marketing, and how to uncover it
  • How to identify clients’ obstacles, and tell them how you’ll solve their problem
  • What makes an effective post along with some posting ideas

You can find the link to the PDF of the lecture slides HERE.

Group Classes and Private sessions: How to Build a Sustainable Income Doing Both, with Belinda Survilla

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A FREE Live Community Session on “Group Classes and Private sessions: How to Build a Sustainable Income Doing Both” hosted by Breathe Education’s Lead Trainer for Certification in Matwork & Reformer Pilates. 
What You’ll Learn:
  • How to make classes attractive to new clients (without giving away free classes!)
  • How to blend classes to avoid burnout
  • How to transition from a corporate gig to teaching Pilates

Answering Your Business Legal Questions, with Raphael Bender and Cory Sterling

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A FREE Live Community Session all about “Answering Your Business Legal Questions“. Lawyer Cory Sterling joins Breathe Education’s CEO, Raphael Bender, unpack the following:
  • 3 essential legal documents every business should have
  • How to manage your insurance and waiver of liability when working with clients globally
  • What additional insurance is recommended if teaching from your home
  • How to manage a situation where a client is injured during a session

Find Cory here:

How to Reduce Cancellations & No-Shows, with Raphael Bender

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A FREE Live Community Session about “How to reduce cancellations & no-shows” with Breathe Education’s CEO, Raphael Bender. 
What You’ll Learn:
  • Creating pricing structures to encourage behaviors that benefit your clients and your business.
  • How to determine the right cancellation window for your studio.
  • What to include in your cancellation policy and how best to communicate it to your clients.
  • Covid19 and online classes – how this impacts your cancellation policy.

How to attract and keep great staff? With Raphael Bender

By Make more money

A FREE Live Community Session on “How to attract and keep great staff?” led by Breathe Education’s CEO, Raphael Bender. 
What You’ll Learn:
  • Strategies for requesting a pay raise – presenting your value.
  • Expectations around salary from both a staff member and employer perspective.
  • What makes a great employee and how to BE a great employee.
  • What we’ve learned from speaking with many studio owners across the globe.
  • Timesaving approaches to recruiting ensuring a good values fit
  • The importance of KPIs – How this benefits both employees and the business.
  • The important business values.
  • Leveraging your values to recruit staff and set expectations
  • How to capitalize on new clients and get them coming back!

Pricing Pilates: How to help your clients buy more at a higher price, with Raphael Bender

By Make more money

A FREE Live Community Session on “Pricing Pilates: How to help your clients buy more at a higher price“, led by Breathe Education’s CEO, Raphael Bender. 
What You’ll Learn:
  • Pricing for profit
  • How to get more of the clients you want and less of the ones you don’t
  • The Concept of Value: Looking at packaging your product to make it more valuable
  • What are some value adds specific to the Pilates Industry
  • How to set a pricing structure for your business
  • Unlimited memberships!

How to generate MORE PROFIT in your Pilates business, with Raphael Bender

By Make more money

A FREE Live Community Session on How to generate MORE PROFIT in your Pilates business, led by Breathe Education’s CEO, Raphael Bender. 
What You’ll Learn:
  • This session used one of our wonderful alumni’s studios as a case study; looking at increasing revenue, increasing gross profit, and class scheduling for maximum return.
  • If you’ve got an existing Pilates business, or if you’re planning on opening one at some stage – this will help you
  • In this Q&A Raphael Bender shares what he has learned in building two 7-figure Pilates businesses.

The New Future of Pilates with Lesley Logan

By Make more money

 

In this conversation I talk with Lesley Logan of Profitable Pilates and Online Pilates Classes. We share our thoughts on the current situation with COVID-19 lockdown and the closure of Pilates studios around the world.

Both Lesley and I see this as an amazing opportunity to “Reset to Factory Settings”, to let go of things you have been holding on to out of fear or inertia. It is also an incredible time of change and opportunity in the Pilates industry. Things are not going to return to the way they were before – here’s how we think you can take advantage of this seismic shift and turn this into an amazing opportunity for yourself, your teaching, your clients and your business. And we want to encourage you to charge what you’re worth!

Manifesto For The Pilates Industry

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These beliefs are our compass: We think they should be yours too

Challenging times call for clear vision, optimism, creativity and agility

  1. The value of an instructor lies not in equipment or premises but in the client’s experience, results, and emotions
  2. Classes are not a public service but an exchange of value and should be priced as such
  3. People can learn physical skills to a high level in a purely online format
  4. The present restrictions will probably continue until the end of 2020
  5. This situation represents a fundamental paradigm shift and a massive opportunity for Pilates instructors, studio owners and the Pilates industry
  6. After restrictions are lifted, things are unlikely to return to the way they were before: The industry worldwide will have new norms, new technologies, new competitors, new consumer expectations, and ultimately a vastly different competitive landscape
  7. We don’t know what the world or the Pilates industry will look like in 12 months, so the best way to prepare for success is to develop agility, resourcefulness and resilience
  8. Instructors and studio owners who wholeheartedly welcome the challenges and leap into the new opportunities inherent in these times will flourish

Online classes have many benefits for clients and instructors including:

  • greater class numbers without crowding
  • no travel time, transport cost, or parking required
  • because of no travel time, classes can potentially be done at any time of day including during work hours
  • increased opportunity for social connection
  • increased geographical catchment area
  • multiple clients in same family can workout together potentially for one price
  • no child-minding needed
  • no queue to sign-in or use the change room

Resources For Teaching Pilates Online

By Make more money

How to keep optimistic

  • Do things for other people
  • Avoid negative news, movies, books and people
  • Start your day with something that inspires you – read a book, workout to music, meditate
  • Write down or tell someone 3 things you’re grateful for each day
  • Contribute to your community

How to add value to your clients and your community

Don’t just try to do what you did offline, but take it online. People need a whole constellation of things that aren’t included in “here’s a sequence of moves to do”

  • community
  • socialising
  • routine
  • accountability
  • motivation
  • encouragement
  • challenge
  • goal attainment

Practical examples and information to get you started

How to fast track your Pilates career with Charlotte Griffin

By Make more money

 

3 years ago Charlotte Griffin walked in the door at KX Pilates Norwood as a client. She had no savings and no Pilates experience.

Now she is co-owner of both KX Magill and The Fit Space, and has become a powerhouse in the SA fitness and Pilates industry.

In this conversation, Charlotte talks through the ups and downs (mostly ups!) of her meteoric career in Pilates and fitness so far. She also shares her occasional mistakes, doubts, and honestly reviews what got her so far so fast.

Charlotte is an incredibly down-to-earth, humble, and warm person. I loved talking with her and I think you’ll be fascinated and inspired by her story.

Links:

How to market your business with Patrick Loke

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Patrick Loke from Actual Impact Consulting shares simple strategies to get started on marketing, or get some quick wins to improve your current marketing, with very low-cost outlay.

Patrick talks through how to set clear goals, differentiate your business, get over your fear of selling, and give better service at the same time.

You can download Patrick’s eBook Your Quick Start Guide to Smashing Your Business Goals and Achieving your Purpose.

How to ROCK your Pilates business with Lesley Logan

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Through her business Profitable Pilates, and through her book Profitable Pilates: Everything but the exercises Lesley Logan has helped thousands of Pilates instructors reach their financial goals and achieve work-life balance.

Lesley is a regular blogger, podcast guest, and Pilates Anytime presenter – in short, she is a key person of influence in the Pilates industry. Despite all this, she is incredibly down-to-earth and generous with her knowledge.

Lesley shares how to know your limits and set boundaries, how to communicate the benefits of your service, how to set and communicate clear policies and much more on how to succeed as a Pilates instructor or business owner.

https://www.facebook.com/profitablepilates

How to get your business to run without you with Heath Lander

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Heath Lander opened White Dog Studios in Melbourne’s Inner West in 2013. For the first few years he worked long hours teaching, cleaning and doing all the other jobs around the place. In 2016 he wised-up and has been on a mission to get the business to run without him in it. At the time of this interview, he has almost succeeded.

https://www.facebook.com/whitedogstudiofootscray/

What employers look for in a Pilates instructor with Joshua Norris Ongso

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Josh Norris-Ongso is a classically trained dancer, physiotherapist and Pilates instructor. He founded S3 World in Melbourne and created his own style of Barre training based on his years as a ballet dancer and his biomechanical understanding from physiotherapy.

Josh now runs two busy studio-clinics, where he employs over 15 people. He shares his insights into what employers look for in a team member, and how to make yourself irresistible and irreplaceable as an instructor.

https://www.facebook.com/s3barre/

How to nurture yourself with Jenna Zaffino

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After selling her studio in Chicago, Jenna Zaffino, aka the Pilates Unicorn, is focussed on serving, and changing the industry through her Pilates Unfiltered podcast, which at the time of recording this interview had over 100,000 downloads and counting.

Jenna has interviewed the who’s who of Pilates and has instigated the conversations we as an industry need to have, but usually shy away from. She manages all this with a firm, light touch that inspires and energises.

Jenna shares her personal story and her mission to help the industry as well as her thoughts on finding work-life balance, making time to nurture yourself and find your true purpose as an instructor.

https://www.facebook.com/pilatesunfiltered/

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