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How to Open a Pilates Studio for Zero Money Down and When to Sell It, with Phoebe Heyhoe and Raphael Bender

By July 17, 2022September 2nd, 2022Make more money

Phoebe bootstrapped her Pilates business from absolutely zero cash to 7 years later selling it for enough to enable her to buy a house.

This is her story, and what she learned along the way.

Resources mentioned in the episode:

  • Check out our Visualized Anatomy Program here
About Raphael Bender:

Raph believes everyone deserves the opportunity to transform into a better version of themselves. His main strength as a teacher and movement professional is the ability to distill complex research findings into a simple, science-based approach to help people move fearlessly, thoughtlessly, and painlessly. He LOVES running, weights, cycling, and Contrology.

Raph holds a Master’s degree in Clinical Exercise Physiology (Rehabilitation), a Bachelor’s degree in Exercise and Sports Science, Diploma of Pilates Movement Therapy, and STOTT PILATES full certification.

How to Connect with Raphael:

Purchase Raph’s new book:

  • Strengthen The Person Not Just The Body Part here
About Phoebe Heyhoe

Phoebe started her career as a professional contemporary dancer and found Pilates through her art form. She then trained as an instructor and began working full-time in Auckland, New Zealand in 2013. Phoebe has seen clients with extremely varied issues and really enjoys the challenge of creating classes to suit individuals’ needs. The thing she loves most about Pilates is that it encourages you to go beyond your daily range of movement, challenging your body in ways you wouldn’t have thought you could, and makes you feel awesome! Phoebe founded MatWorks Pilates in early 2015 and loves empowering both clients and staff through Pilates.

How to Connect with Phoebe:

Looking for Pilates mastery?

Here are four ways we can help you really know your stuff.

1) Subscribe to our Pilates Elephants podcast and learn why most Pilates education is decades out of date at best, and at worst, just plain pseudoscientific. This inconvenient disconnect means there are many topics in Pilates that are “Elephants in the Room” – things we don’t question because it’s a bit heretical to do so. We’re here to change that.

2) Download our free report: “3 Myths about Posture in Pilates“. Ditch the myths and get the facts on posture. For Pilates instructors and movement enthusiasts alike.

3) Join us in our FREE live, open-mic Community Sessions. We start each session by sharing one of our latest insights that you can take and apply with your clients. And then we’ll go open-mic for the remaining 45-minutes — ask whatever questions you have so you can leave the session equipped to really know your stuff. Details here.

4) Or — our next intake for our Diploma in Clinical Pilates is open NOW. We have limited places for this in-depth, world-leading course. For a limited time — get a free 20-minute Discovery Call with one of our Pilates Trainers. This is not a high-pressure sales call – you’ll be talking with a Pilates instructor, and we’ll answer all your questions to find out if the course is a perfect fit for you. Go here to schedule