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business Archives - Breathe Education

Sep 11
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Building a personalized on-demand Pilates business, with Hannah Ryan and Raphael Bender

By Make more money

Hannah is building an on-demand Pilates business based on the original Contrology 34 exercises, and with a highly personal touch.

Resources mentioned in the episode:

  • Purchase Raph’s book: Strengthen The Person, Not Just the Body Part here
  • Connect with Hannah Ryan online, on IG, and on Youtube
About Raphael Bender:

Raph believes everyone deserves the opportunity to transform into a better version of themselves. His main strength as a teacher and movement professional is the ability to distill complex research findings into a simple, science-based approach to help people move fearlessly, thoughtlessly, and painlessly. He LOVES running, weights, cycling, and Contrology.

Raph holds a Master’s degree in Clinical Exercise Physiology (Rehabilitation), a Bachelor’s degree in Exercise and Sports Science, Diploma of Pilates Movement Therapy, and STOTT PILATES full certification.

How to Connect with Raphael:

Purchase Raph’s new book:

  • Strengthen The Person Not Just The Body Part here
About Hannah Ryan:

Hannah Ryan is half Irish, half German. She first fell in love with Pilates 15 years ago following a workplace accident and lots of nasty and lingering injuries. For Hannah, Pilates was the real gift she received from her rehabilitation pursuits. It does not only keep her pain-free, but it gives her strength and mental clarity. 

Hannah is passionate about sharing what Pilates has to offer and how transformative it is. She loves the precision of this corrective movement system but also the flow and headspace that can be derived from classes.

Hannah believes consistency is key and so she aims to provide as many fun, fresh and exciting challenges as possible, ranging from a few days to a few weeks, something to suit all the demands of a busy schedule.

How to Connect with Hannah:

Looking for Pilates mastery?

Here are four ways we can help you really know your stuff.

1) Subscribe to our Pilates Elephants podcast and learn why most Pilates education is decades out of date at best, and at worst, just plain pseudoscientific. This inconvenient disconnect means there are many topics in Pilates that are “Elephants in the Room” – things we don’t question because it’s a bit heretical to do so. We’re here to change that.

2) Download our free report: “3 Myths about Posture in Pilates“. Ditch the myths and get the facts on posture. For Pilates instructors and movement enthusiasts alike.

3) Join us in our FREE live, open-mic Community Sessions. We start each session by sharing one of our latest insights that you can take and apply with your clients. And then we’ll go open-mic for the remaining 45-minutes — ask whatever questions you have so you can leave the session equipped to really know your stuff. Details here.

4) Or — our next intake for our Diploma in Clinical Pilates is open NOW. We have limited places for this in-depth, world-leading course. For a limited time — get a free 20-minute Discovery Call with one of our Pilates Trainers. This is not a high-pressure sales call – you’ll be talking with a Pilates instructor, and we’ll answer all your questions to find out if the course is a perfect fit for you. Go here to schedule

Aug 07
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How to make $250k/year profit from your Pilates studio, with Josh Richardson and Raphael Bender

By Make more money

This episode could be worth literally millions of dollars to you.

Josh is an accountant and financial advisor to over 40 Pilates studios and has a unique insider’s view of the financial drivers that make some studios 10x more profitable than others.

In this episode, Josh and Raph break down step by step exactly what the best, most profitable studios have in common that enables them to clear $250-$300,000 per year in net profit.

Resources mentioned in the episode:

About Raphael Bender:

Raph believes everyone deserves the opportunity to transform into a better version of themselves. His main strength as a teacher and movement professional is the ability to distill complex research findings into a simple, science-based approach to help people move fearlessly, thoughtlessly, and painlessly. He LOVES running, weights, cycling, and Contrology.

Raph holds a Master’s degree in Clinical Exercise Physiology (Rehabilitation), a Bachelor’s degree in Exercise and Sports Science, Diploma of Pilates Movement Therapy, and STOTT PILATES full certification.

How to Connect with Raphael:

Purchase Raph’s new book:

  • Strengthen The Person Not Just The Body Part here
About Josh Richardson

Josh lives and breathes business, client relationships, and success.

With his career as a Chartered Accountant coupled with experience as a business owner, he has gained the hands-on knowledge and understanding of what entrepreneurs are seeking when it comes to business advice and accounting services.

This is how Growth IQ was established and how it has successfully become one of Adelaide’s leading firms in accounting, tax, bookkeeping and business advisory for startups, scale-ups and SMEs.

Fuelled by unwavering confidence in his knowledge and skills, he works together with clients to develop their goals, refine their professional services and maximize their impact.

How to Connect with Josh:

Looking for Pilates mastery?

Here are four ways we can help you really know your stuff.

1) Subscribe to our Pilates Elephants podcast and learn why most Pilates education is decades out of date at best, and at worst, just plain pseudoscientific. This inconvenient disconnect means there are many topics in Pilates that are “Elephants in the Room” – things we don’t question because it’s a bit heretical to do so. We’re here to change that.

2) Download our free report: “3 Myths about Posture in Pilates“. Ditch the myths and get the facts on posture. For Pilates instructors and movement enthusiasts alike.

3) Join us in our FREE live, open-mic Community Sessions. We start each session by sharing one of our latest insights that you can take and apply with your clients. And then we’ll go open-mic for the remaining 45-minutes — ask whatever questions you have so you can leave the session equipped to really know your stuff. Details here.

4) Or — our next intake for our Diploma in Clinical Pilates is open NOW. We have limited places for this in-depth, world-leading course. For a limited time — get a free 20-minute Discovery Call with one of our Pilates Trainers. This is not a high-pressure sales call – you’ll be talking with a Pilates instructor, and we’ll answer all your questions to find out if the course is a perfect fit for you. Go here to schedule

Jul 17
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How to Open a Pilates Studio for Zero Money Down and When to Sell It, with Phoebe Heyhoe and Raphael Bender

By Make more money

Phoebe bootstrapped her Pilates business from absolutely zero cash to 7 years later selling it for enough to enable her to buy a house.

This is her story, and what she learned along the way.

Resources mentioned in the episode:

  • Check out our Visualized Anatomy Program here
About Raphael Bender:

Raph believes everyone deserves the opportunity to transform into a better version of themselves. His main strength as a teacher and movement professional is the ability to distill complex research findings into a simple, science-based approach to help people move fearlessly, thoughtlessly, and painlessly. He LOVES running, weights, cycling, and Contrology.

Raph holds a Master’s degree in Clinical Exercise Physiology (Rehabilitation), a Bachelor’s degree in Exercise and Sports Science, Diploma of Pilates Movement Therapy, and STOTT PILATES full certification.

How to Connect with Raphael:

Purchase Raph’s new book:

  • Strengthen The Person Not Just The Body Part here
About Phoebe Heyhoe

Phoebe started her career as a professional contemporary dancer and found Pilates through her art form. She then trained as an instructor and began working full-time in Auckland, New Zealand in 2013. Phoebe has seen clients with extremely varied issues and really enjoys the challenge of creating classes to suit individuals’ needs. The thing she loves most about Pilates is that it encourages you to go beyond your daily range of movement, challenging your body in ways you wouldn’t have thought you could, and makes you feel awesome! Phoebe founded MatWorks Pilates in early 2015 and loves empowering both clients and staff through Pilates.

How to Connect with Phoebe:

Looking for Pilates mastery?

Here are four ways we can help you really know your stuff.

1) Subscribe to our Pilates Elephants podcast and learn why most Pilates education is decades out of date at best, and at worst, just plain pseudoscientific. This inconvenient disconnect means there are many topics in Pilates that are “Elephants in the Room” – things we don’t question because it’s a bit heretical to do so. We’re here to change that.

2) Download our free report: “3 Myths about Posture in Pilates“. Ditch the myths and get the facts on posture. For Pilates instructors and movement enthusiasts alike.

3) Join us in our FREE live, open-mic Community Sessions. We start each session by sharing one of our latest insights that you can take and apply with your clients. And then we’ll go open-mic for the remaining 45-minutes — ask whatever questions you have so you can leave the session equipped to really know your stuff. Details here.

4) Or — our next intake for our Diploma in Clinical Pilates is open NOW. We have limited places for this in-depth, world-leading course. For a limited time — get a free 20-minute Discovery Call with one of our Pilates Trainers. This is not a high-pressure sales call – you’ll be talking with a Pilates instructor, and we’ll answer all your questions to find out if the course is a perfect fit for you. Go here to schedule

Apr 06
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Outsourcing for your Pilates Business, with Heath Lander

By Make more money

A FREE Live Community Session about “Outsourcing for your Pilates business” hosted by Breathe Education’s Lead Trainer for the Diploma in Clinical Pilates, Heath Lander. 
What You’ll Learn:
  • When do we outsource
  • Who do you outsource
  • How do you outsource
  • Benefits of outsourcing for your Pilates business
  • Challenges in outsourcing and how to overcome them
Mar 20
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How to start a solo Pilates business and make great money, with Jean Campbell and Raphael Bender

By Make more money

Being a solo-preneur is a dream for many Pilates instructors. The independence of being a small business owner is appealing, but without calculating the cost correctly, you might be setting yourself up for more hours with less pay than if you remained an employed Pilates instructor. Today we’re joined by Jeanne Campbell–a yoga teacher who has been perfecting her low-cost, minimal hours solo business model for the past two decades. With so much crossover between the yoga and Pilates industries, her advice is highly applicable to anyone looking to start their own solo Pilates business without losing money and working too many hours. 

What You Will Learn: 

  • A blueprint for a low cost solo business model with almost no overhead
  • Common myths about the cost of running your own business
  • Tips for optimizing your website specifically as a movement professional
  • How to get more clients without pressuring them to come to your classes
  • How to retain clients with commitment agreements and requiring self-practice

The Real Cost of Running a Solo Pilates Business

Starting a small business can be stressful when you put all the figures together, only to realize that you just don’t have enough money. But Jeanne’s blueprint minimizes startup and long-term overhead costs in a way that allows solo-preneurs to work minimum hours and love what they do. She and Raph go through the calculations of starting a solo practice in a realistic way. That means, planning for the worst case scenario. Cancellations, sick kids, and parking issues… these situations happen all the time, so you’ve got to charge an appropriate fee for your classes. If you feel funny charging more, it may be because you lack confidence in your skills. Jeanne and Raph touch on imposter syndrome and confidence issues, and why you’ve got to change your thinking if you want to decrease overhead and increase profit margin.

Commitment for Retention

Jean has a somewhat rigid structure of commitment which she requires clients to adhere to. Sticking to casual drop-in classes and allowing roll-overs seems like the nice thing to do, but it’s also encouraging clients to avoid commitment. Ultimately, it means less bodies in your studio. Jean also shares how she gets clients to commit to coming to classes and doing at-home practice. Ultimately, it lands more money in your pocket, more clients in your studio, and real results for clients. You’ll learn what a commitment agreement looks like, and how to enforce it. It’s tough love, but everyone wins when clients see results and you improve your confidence in your skills… and make more money, too!

Common Mistakes that Stop You From Making Money

Jean goes through the math of owning your own studio with her yoga teacher trainees, and shares what they usually think of as good ways to make money. They often think of teaching at a gym, renting space, and covering other teachers’ classes. But when she reveals the overhead of these endeavors, students are shocked. The most common ways we think to make money as solo-preneurs usually are not the best ways. Jeanne and Raph break down the math of running a brick and mortar studio, website costs, scheduling software, equipment, and more. They offer alternative ways to run a Pilates studio–such as online practice– that save you time, money, and stress. 

Resources mentioned in the episode:
  • Jean’s Business Models here
  • Example of private yoga sessions here
About Raphael Bender:

Raph believes everyone deserves the opportunity to transform into a better version of themselves. His main strength as a teacher and movement professional is the ability to distill complex research findings into a simple, science-based approach to help people move fearlessly, thoughtlessly, and painlessly. He LOVES running, weights, cycling, and Contrology.

Raph holds a Master’s degree in Clinical Exercise Physiology (Rehabilitation), a Bachelor’s degree in Exercise and Sports Science, Diploma of Pilates Movement Therapy, and STOTT PILATES full certification.

How to Connect with Raphael:

Purchase Raph’s new book:

  • Strengthen The Person Not Just The Body Part here
About Jean Campbell:

Jean designs and teaches Yoga trainings, courses, and workshops to help practitioners and teachers in their personal practice and teaching. Her anatomy courses and workshops combine practical anatomy with postures and sequencing, to provide knowledge in 3 areas: how to progress in asana practice, injury prevention and recovery from injury.

Over the last 27 years, Jean has taught classes, workshops, and trainings in various locations: Malaysia, China, Germany, Switzerland as well as my home country Australia.

Her qualifications include Certificate IV in Yoga Teacher Training (1200 hours), ERYT 500 (Yoga Alliance), YACEP (Yoga Alliance), Yoga Therapy (Ganesh Mohan, Svastha Yoga) and Pranayama and Yogic Mindfulness studies with A.G. and Indra Mohan.

How to Connect with Jean:

  • Find Jean online here
  • Find Jean’s Dynamic Anatomy Courses here
Looking for Pilates mastery?

Here are four ways we can help you really know your stuff.

1) Subscribe to our Pilates Elephants podcast and learn why most Pilates education is decades out of date at best, and at worst, just plain pseudoscientific. This inconvenient disconnect means there are many topics in Pilates that are “Elephants in the Room” – things we don’t question because it’s a bit heretical to do so. We’re here to change that.

2) Download our free report: “3 Myths about Posture in Pilates“. Ditch the myths and get the facts on posture. For Pilates instructors and movement enthusiasts alike.

3) Join us in our FREE live, open-mic Community Sessions. We start each session by sharing one of our latest insights that you can take and apply with your clients. And then we’ll go open-mic for the remaining 45-minutes — ask whatever questions you have so you can leave the session equipped to really know your stuff. Details here.

4) Or — our next intake for our Diploma in Clinical Pilates is open NOW. We have limited places for this in-depth, world-leading course. For a limited time — get a free 20-minute Discovery Call with one of our Pilates Trainers. This is not a high-pressure sales call – you’ll be talking with a Pilates instructor, and we’ll answer all your questions to find out if the course is a perfect fit for you. Go here to schedule

Feb 23
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How to have an effective sales conversation without being salesy, with Raphael Bender and Kylie Mones

By Make more money

A FREE Live Community Session on “How to have an effective sales conversation without being salesy” led by Breathe Education’s CEO, Raphael Bender, and co-presented by Breathe Education’s Sales Manager, Kylie Mones.
What You’ll Learn:
  • Getting the right attitude before selling anything
  • The mechanics of how to start the sales conversation
  • Raph and Kylie’s sales call roleplay
You can find the link to the PDF of the lecture slides HERE. 
Feb 09
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Calculations you should be doing around your business, with Heath Lander

By Make more money

A FREE Live Community Session about “Calculations You Should Be Doing Around Your Business” hosted by our lead trainer for Diploma of Clinical Pilates, Heath Lander.
In this session, Heath shared some of the processes and personal lessons he learned to take control of his business.
What You’ll Learn:
  • How much your cup can hold when you design your business
  • How much it’s going to cost to run the cup
  • Understanding your capacity- when it’s time to increase the cost or increase capacity
Feb 02
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How to free up 10 hours every week AND run your studio better by automating & outsourcing? With Raphael Bender

By Make more money

A FREE Live Community Session on “How to free up 10 hours every week AND run your studio better by automating & outsourcing” hosted by Breathe Education’s CEO, Raphael Bender. 
What You’ll Learn:
  • Acceptance mindset that you’ll miss out on almost everything
  • How to prioritize & 5 why’s to consider before doing any task
  • Identify the $10 to $10K activity
  • How to delegate and where to hire
Book suggestion from Raph – “Four Thousand Weeks: Time Management for Mortals.” Find it here.
Jan 30
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How to Motivate Your Clients, with Nathan Ross Rees and Raphael Bender

By Become a better instructor

Motivating people is hard. Knowing how to motivate people to exercise is even harder. On this episode of Pilates Elephants, you’ll learn how to fearlessly motivate your clients with evidence-based techniques with our guest, Nathan Rees. Where does our motivation to workout come from? Is it intrinsic or extrinsic? Nate and Raph explore these questions that are vital to your abilities as an instructor and help your clients to see results regardless of their fitness level. 

What You Will Learn:

  • How to motivate clients of all fitness and experience levels and fill your classes
  • What should instructors pay attention to during instruction?
  • How to provide individual attention in a large class
  • How much of your instruction should be technical, educational and motivational? 
  • How to push clients to their limit and recognize when it happens

Principles of Workout Motivation for New and Experienced Instructors

Nate and Raph discuss the differences between new and experienced instructors in terms of what they focus on during class. We all want to motivate our clients, but new instructors face feelings of insecurity and aren’t as present in the moment as seasoned instructors. They often worry about the functionality of the task so much that they’re out of tune with the clients in front of them. Over time, it’s natural for these feelings to subside as your teaching skills improve. Eventually, you’ll have more bandwidth to focus on the clients in front of you: how hard they’re working, what they need to hear, and how to improve your cueing. 

How Can You Tell if You’re Effectively Motivating Your Clients?

Nate offers some practical and easily applicable advice for instructors who want to spend less time explaining and more time motivating. He suggests a healthy ratio of technical instruction to educational and motivational. Once clients are able to grasp the movements, then you can focus on why those movements are beneficial to their wellness and all other areas of their lives. How can you tell if your motivational efforts are working? When clients start to reach muscle failure, you’ll notice physical signs like facial expressions or noises. Nate and Raph discuss why pushing your limits is so important in terms of progress, and how to help advanced level clients continue to see results. 

The Power of Social Connection

A huge part of motivation to workout is social interaction. Nate says it’s a key factor in getting clients to show up for class. With a sense of community, people look forward to working out in a whole new way. For this reason, it’s highly important for instructors to know how to welcome new clients into their classes. Nate explains how to make newbies feel welcome by introducing them, making them feel like a part of the crew, and pairing them up with a workout buddy who they may already have something in common with. Social connection is a basic human need, and a healthy community atmosphere in your studio is a powerful way to keep clients coming back. 

About Raphael Bender:

Raph believes everyone deserves the opportunity to transform into a better version of themselves. His main strength as a teacher and movement professional is the ability to distill complex research findings into a simple, science-based approach to help people move fearlessly, thoughtlessly, and painlessly. He LOVES running, weights, cycling, and Contrology.

Raph holds a Master’s degree in Clinical Exercise Physiology (Rehabilitation), a Bachelor’s degree in Exercise and Sports Science, Diploma of Pilates Movement Therapy, and STOTT PILATES full certification.

How to Connect with Raphael:

Purchase Raph’s new book:

  • Strengthen The Person Not Just The Body Part here
About Nathan Ross Rees:

Nathan Ross Rees is a highly motivated and passionate Pilates instructor based in Tasmania who enjoys traveling around Australia to run guest classes and hold workshops.

He has taught in 50 different studios across 7 Australian states and territories. A big believer in relationship building, Nathan values progress, vitality, results, connection, presence, abundance, and understanding. He’s always seeking to develop relationships with other instructors and expand his network of mentors. He also believes in the collective genius of the Australian Pilates Community, whose members have exponentially developed his understanding of Dynamic Reformer Pilates.

How to Connect with Nathan:

  • Find Nathan Ross Rees on Instagram here
Looking for Pilates mastery?

Here are four ways we can help you really know your stuff.

1) Subscribe to our Pilates Elephants podcast and learn why most Pilates education is decades out of date at best, and at worst, just plain pseudoscientific. This inconvenient disconnect means there are many topics in Pilates that are “Elephants in the Room” – things we don’t question because it’s a bit heretical to do so. We’re here to change that.

2) Download our free report: “3 Myths about Posture in Pilates“. Ditch the myths and get the facts on posture. For Pilates instructors and movement enthusiasts alike.

3) Join us in our FREE live, open-mic Community Sessions. We start each session by sharing one of our latest insights that you can take and apply with your clients. And then we’ll go open-mic for the remaining 45-minutes — ask whatever questions you have so you can leave the session equipped to really know your stuff. Details here.

4) Or — our next intake for our Diploma in Clinical Pilates is open NOW. We have limited places for this in-depth, world-leading course. For a limited time — get a free 20-minute Discovery Call with one of our Pilates Trainers. This is not a high-pressure sales call – you’ll be talking with a Pilates instructor, and we’ll answer all your questions to find out if the course is a perfect fit for you. Go here to schedule

Dec 15
Love0

How to Open a Studio on a Shoestring Budget, with Heath Lander

By Make more money

A FREE Live Community Session on “How to Open a Studio on a Shoestring Budget” led by Breathe Education’s Lead Trainer for Diploma of Clinical Pilates, Heath Lander. 
What You’ll Learn:
  • What your clients are telling you by their purchasing behavior
  • Capacity utilization calculations
  • Some factors to consider when acquiring equipment – leases, loans, purchasing outright
Oct 27
Love0

Answering Your Business Legal Questions, with Raphael Bender and Cory Sterling

By Make more money

A FREE Live Community Session all about “Answering Your Business Legal Questions“. Lawyer Cory Sterling joins Breathe Education’s CEO, Raphael Bender, unpack the following:
  • 3 essential legal documents every business should have
  • How to manage your insurance and waiver of liability when working with clients globally
  • What additional insurance is recommended if teaching from your home
  • How to manage a situation where a client is injured during a session

Find Cory here:

Jul 15
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How to attract and keep great staff? With Raphael Bender

By Make more money

A FREE Live Community Session on “How to attract and keep great staff?” led by Breathe Education’s CEO, Raphael Bender. 
What You’ll Learn:
  • Strategies for requesting a pay raise – presenting your value.
  • Expectations around salary from both a staff member and employer perspective.
  • What makes a great employee and how to BE a great employee.
  • What we’ve learned from speaking with many studio owners across the globe.
  • Timesaving approaches to recruiting ensuring a good values fit
  • The importance of KPIs – How this benefits both employees and the business.
  • The important business values.
  • Leveraging your values to recruit staff and set expectations
  • How to capitalize on new clients and get them coming back!
Jun 04
Love0

How Much Does a Pilates Instructor Course Cost?

By Become a better instructor

How Much Does a Pilates Instructor Course Cost?

As a Pilates instructor, you can choose the business you want to run and how you want to share the joy of Pilates with your clients – and that level of freedom is something that is very attractive to people who are looking to become Pilates teachers. Choosing the right Pilates course can be tricky, as you want to get the best value for your investment, which is why it is important to know exactly how much your Pilates instructor course will cost.

Here at Breathe Education, we are proud of the depth of our online Pilates course – and that is why we are confident enough to be upfront about the costs. We have helped more than 3,000 students to go from complete beginners to confident teachers through our online immersive tuition. We are the preferred training providers of industry leaders around the world, and by providing a safe learning environment we create teachers who are sought after by clients and who can walk into jobs straight after graduating.

There are many things to think about when training to become a Pilates instructor, and one of the most important questions to ask is how much does it cost to be a Pilates instructor. Courses can be expensive so it makes total sense to choose your course wisely. When you choose Breathe Education, you can be sure that the price you pay for training will be a small amount when compared with the knowledge and level of proficiency you’ll be taking with you after you finish.

More than Just the Course Cost

When comparing Pilates instructor training cost, there is more to factor in than just how much the actual tuition costs.

In some Pilates courses, there are hidden (and not so hidden) extra costs for additional mentoring, examinations, or help – and this is something to bear in mind when you are considering where to go for your training.

Here at Breathe Education, our training packages represent the complete, final price – no hidden extras, no additional costs for more specialist units, and no cost for personalized one-to-one support. When you are looking at our Certification in Pilates Matwork and Reformer, the cost you see is the full Pilates instructor cost and once completed, you will be ready to take your business and run with it as either a self-employed teacher or as part of a Pilates business as soon as you graduate.

How Much Does It Cost to Become a Pilates Teacher with Breathe Education?

We have a straightforward billing procedure that makes it simple for you to understand the full Pilates teacher training cost. We offer monthly payment plans to suit you, and you can spread the cost depending on your budget.

You can choose to pay straight up or over 6 months or 12 months– and there are no hidden extras. You are closer than you think to being a fully qualified and accredited Pilates teacher with Breathe Education. Reach out to us today and book a call where we can chat more about your specific circumstances and what you want to achieve at the end of your studies.

May 19
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How to generate MORE PROFIT in your Pilates business, with Raphael Bender

By Make more money

A FREE Live Community Session on How to generate MORE PROFIT in your Pilates business, led by Breathe Education’s CEO, Raphael Bender. 
What You’ll Learn:
  • This session used one of our wonderful alumni’s studios as a case study; looking at increasing revenue, increasing gross profit, and class scheduling for maximum return.
  • If you’ve got an existing Pilates business, or if you’re planning on opening one at some stage – this will help you
  • In this Q&A Raphael Bender shares what he has learned in building two 7-figure Pilates businesses.
Apr 03
Love10

The New Future of Pilates with Lesley Logan

By Make more money

 

In this conversation I talk with Lesley Logan of Profitable Pilates and Online Pilates Classes. We share our thoughts on the current situation with COVID-19 lockdown and the closure of Pilates studios around the world.

Both Lesley and I see this as an amazing opportunity to “Reset to Factory Settings”, to let go of things you have been holding on to out of fear or inertia. It is also an incredible time of change and opportunity in the Pilates industry. Things are not going to return to the way they were before – here’s how we think you can take advantage of this seismic shift and turn this into an amazing opportunity for yourself, your teaching, your clients and your business. And we want to encourage you to charge what you’re worth!

Mar 31
Love2

Manifesto For The Pilates Industry

By Make more money

These beliefs are our compass: We think they should be yours too

Challenging times call for clear vision, optimism, creativity and agility

  1. The value of an instructor lies not in equipment or premises but in the client’s experience, results, and emotions
  2. Classes are not a public service but an exchange of value and should be priced as such
  3. People can learn physical skills to a high level in a purely online format
  4. The present restrictions will probably continue until the end of 2020
  5. This situation represents a fundamental paradigm shift and a massive opportunity for Pilates instructors, studio owners and the Pilates industry
  6. After restrictions are lifted, things are unlikely to return to the way they were before: The industry worldwide will have new norms, new technologies, new competitors, new consumer expectations, and ultimately a vastly different competitive landscape
  7. We don’t know what the world or the Pilates industry will look like in 12 months, so the best way to prepare for success is to develop agility, resourcefulness and resilience
  8. Instructors and studio owners who wholeheartedly welcome the challenges and leap into the new opportunities inherent in these times will flourish

Online classes have many benefits for clients and instructors including:

  • greater class numbers without crowding
  • no travel time, transport cost, or parking required
  • because of no travel time, classes can potentially be done at any time of day including during work hours
  • increased opportunity for social connection
  • increased geographical catchment area
  • multiple clients in same family can workout together potentially for one price
  • no child-minding needed
  • no queue to sign-in or use the change room
Mar 25
Love2

Resources For Teaching Pilates Online

By Make more money

How to keep optimistic

  • Do things for other people
  • Avoid negative news, movies, books and people
  • Start your day with something that inspires you – read a book, workout to music, meditate
  • Write down or tell someone 3 things you’re grateful for each day
  • Contribute to your community

How to add value to your clients and your community

Don’t just try to do what you did offline, but take it online. People need a whole constellation of things that aren’t included in “here’s a sequence of moves to do”

  • community
  • socialising
  • routine
  • accountability
  • motivation
  • encouragement
  • challenge
  • goal attainment

Practical examples and information to get you started

Feb 19
Love0

How to fast track your Pilates career with Charlotte Griffin

By Make more money

 

3 years ago Charlotte Griffin walked in the door at KX Pilates Norwood as a client. She had no savings and no Pilates experience.

Now she is co-owner of both KX Magill and The Fit Space, and has become a powerhouse in the SA fitness and Pilates industry.

In this conversation, Charlotte talks through the ups and downs (mostly ups!) of her meteoric career in Pilates and fitness so far. She also shares her occasional mistakes, doubts, and honestly reviews what got her so far so fast.

Charlotte is an incredibly down-to-earth, humble, and warm person. I loved talking with her and I think you’ll be fascinated and inspired by her story.

Links:

Jan 17
Love1

How to market your business with Patrick Loke

By Make more money

Patrick Loke from Actual Impact Consulting shares simple strategies to get started on marketing, or get some quick wins to improve your current marketing, with very low-cost outlay.

Patrick talks through how to set clear goals, differentiate your business, get over your fear of selling, and give better service at the same time.

You can download Patrick’s eBook Your Quick Start Guide to Smashing Your Business Goals and Achieving your Purpose.

Jan 17
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How to ROCK your Pilates business with Lesley Logan

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Through her business Profitable Pilates, and through her book Profitable Pilates: Everything but the exercises Lesley Logan has helped thousands of Pilates instructors reach their financial goals and achieve work-life balance.

Lesley is a regular blogger, podcast guest, and Pilates Anytime presenter – in short, she is a key person of influence in the Pilates industry. Despite all this, she is incredibly down-to-earth and generous with her knowledge.

Lesley shares how to know your limits and set boundaries, how to communicate the benefits of your service, how to set and communicate clear policies and much more on how to succeed as a Pilates instructor or business owner.

https://www.facebook.com/profitablepilates

Jan 17
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How to get your business to run without you with Heath Lander

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Heath Lander opened White Dog Studios in Melbourne’s Inner West in 2013. For the first few years he worked long hours teaching, cleaning and doing all the other jobs around the place. In 2016 he wised-up and has been on a mission to get the business to run without him in it. At the time of this interview, he has almost succeeded.

https://www.facebook.com/whitedogstudiofootscray/

Jan 17
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What employers look for in a Pilates instructor with Joshua Norris Ongso

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Josh Norris-Ongso is a classically trained dancer, physiotherapist and Pilates instructor. He founded S3 World in Melbourne and created his own style of Barre training based on his years as a ballet dancer and his biomechanical understanding from physiotherapy.

Josh now runs two busy studio-clinics, where he employs over 15 people. He shares his insights into what employers look for in a team member, and how to make yourself irresistible and irreplaceable as an instructor.

https://www.facebook.com/s3barre/

Jan 17
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How to nurture yourself with Jenna Zaffino

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After selling her studio in Chicago, Jenna Zaffino, aka the Pilates Unicorn, is focussed on serving, and changing the industry through her Pilates Unfiltered podcast, which at the time of recording this interview had over 100,000 downloads and counting.

Jenna has interviewed the who’s who of Pilates and has instigated the conversations we as an industry need to have, but usually shy away from. She manages all this with a firm, light touch that inspires and energises.

Jenna shares her personal story and her mission to help the industry as well as her thoughts on finding work-life balance, making time to nurture yourself and find your true purpose as an instructor.

https://www.facebook.com/pilatesunfiltered/

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