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business Archives - Breathe Education

Outsourcing for your Pilates Business, with Heath Lander

By Community Sessions

A FREE Live Community Session about “Outsourcing for your Pilates business” hosted by Breathe Education’s Lead Trainer for the Diploma in Clinical Pilates, Heath Lander. 
What You’ll Learn:
  • When do we outsource
  • Who do you outsource
  • How do you outsource
  • Benefits of outsourcing for your Pilates business
  • Challenges in outsourcing and how to overcome them

How to have an effective sales conversation without being salesy, with Raphael Bender and Kylie Mones

By Community Sessions

A FREE Live Community Session on “How to have an effective sales conversation without being salesy” led by Breathe Education’s CEO, Raphael Bender, and co-presented by Breathe Education’s Sales Manager, Kylie Mones.
What You’ll Learn:
  • Getting the right attitude before selling anything
  • The mechanics of how to start the sales conversation
  • Raph and Kylie’s sales call roleplay
You can find the link to the PDF of the lecture slides HERE

Calculations you should be doing around your business, with Heath Lander

By Community Sessions

A FREE Live Community Session about “Calculations You Should Be Doing Around Your Business” hosted by our lead trainer for Diploma of Clinical Pilates, Heath Lander.
In this session, Heath shared some of the processes and personal lessons he learned to take control of his business.
What You’ll Learn:
  • How much your cup can hold when you design your business
  • How much it’s going to cost to run the cup
  • Understanding your capacity- when it’s time to increase the cost or increase capacity

How to free up 10 hours every week AND run your studio better by automating & outsourcing? With Raphael Bender

By Community Sessions

A FREE Live Community Session on “How to free up 10 hours every week AND run your studio better by automating & outsourcing” hosted by Breathe Education’s CEO, Raphael Bender. 
What You’ll Learn:
  • Acceptance mindset that you’ll miss out on almost everything
  • How to prioritize & 5 why’s to consider before doing any task
  • Identify the $10 to $10K activity
  • How to delegate and where to hire
Book suggestion from Raph – “Four Thousand Weeks: Time Management for Mortals.” Find it here.

How to Motivate Your Clients, with Nathan Ross Rees and Raphael Bender

By Podcast

Motivating people is hard. Knowing how to motivate people to exercise is even harder. On this episode of Pilates Elephants, you’ll learn how to fearlessly motivate your clients with evidence-based techniques with our guest, Nathan Rees. Where does our motivation to workout come from? Is it intrinsic or extrinsic? Nate and Raph explore these questions that are vital to your abilities as an instructor and help your clients to see results regardless of their fitness level. 

What You Will Learn:

  • How to motivate clients of all fitness and experience levels and fill your classes
  • What should instructors pay attention to during instruction?
  • How to provide individual attention in a large class
  • How much of your instruction should be technical, educational and motivational? 
  • How to push clients to their limit and recognize when it happens

Principles of Workout Motivation for New and Experienced Instructors

Nate and Raph discuss the differences between new and experienced instructors in terms of what they focus on during class. We all want to motivate our clients, but new instructors face feelings of insecurity and aren’t as present in the moment as seasoned instructors. They often worry about the functionality of the task so much that they’re out of tune with the clients in front of them. Over time, it’s natural for these feelings to subside as your teaching skills improve. Eventually, you’ll have more bandwidth to focus on the clients in front of you: how hard they’re working, what they need to hear, and how to improve your cueing. 

How Can You Tell if You’re Effectively Motivating Your Clients?

Nate offers some practical and easily applicable advice for instructors who want to spend less time explaining and more time motivating. He suggests a healthy ratio of technical instruction to educational and motivational. Once clients are able to grasp the movements, then you can focus on why those movements are beneficial to their wellness and all other areas of their lives. How can you tell if your motivational efforts are working? When clients start to reach muscle failure, you’ll notice physical signs like facial expressions or noises. Nate and Raph discuss why pushing your limits is so important in terms of progress, and how to help advanced level clients continue to see results. 

The Power of Social Connection

A huge part of motivation to workout is social interaction. Nate says it’s a key factor in getting clients to show up for class. With a sense of community, people look forward to working out in a whole new way. For this reason, it’s highly important for instructors to know how to welcome new clients into their classes. Nate explains how to make newbies feel welcome by introducing them, making them feel like a part of the crew, and pairing them up with a workout buddy who they may already have something in common with. Social connection is a basic human need, and a healthy community atmosphere in your studio is a powerful way to keep clients coming back. 

About Raphael Bender:

Raph believes everyone deserves the opportunity to transform into a better version of themselves. His main strength as a teacher and movement professional is the ability to distill complex research findings into a simple, science-based approach to help people move fearlessly, thoughtlessly, and painlessly. He LOVES running, weights, cycling, and Contrology.

Raph holds a Master’s degree in Clinical Exercise Physiology (Rehabilitation), a Bachelor’s degree in Exercise and Sports Science, Diploma of Pilates Movement Therapy, and STOTT PILATES full certification.

How to Connect with Raphael:

Purchase Raph’s new book:

  • Strengthen The Person Not Just The Body Part here
About Nathan Ross Rees:

Nathan Ross Rees is a highly motivated and passionate Pilates instructor based in Tasmania who enjoys traveling around Australia to run guest classes and hold workshops.

He has taught in 50 different studios across 7 Australian states and territories. A big believer in relationship building, Nathan values progress, vitality, results, connection, presence, abundance, and understanding. He’s always seeking to develop relationships with other instructors and expand his network of mentors. He also believes in the collective genius of the Australian Pilates Community, whose members have exponentially developed his understanding of Dynamic Reformer Pilates.

How to Connect with Nathan:

  • Find Nathan Ross Rees on Instagram here
Looking for Pilates mastery?

Here are four ways we can help you really know your stuff.

1) Subscribe to our Pilates Elephants podcast and learn why most Pilates education is decades out of date at best, and at worst, just plain pseudoscientific. This inconvenient disconnect means there are many topics in Pilates that are “Elephants in the Room” – things we don’t question because it’s a bit heretical to do so. We’re here to change that.

2) Download our free report: “3 Myths about Posture in Pilates“. Ditch the myths and get the facts on posture. For Pilates instructors and movement enthusiasts alike.

3) Join us in our FREE live, open-mic Community Sessions. We start each session by sharing one of our latest insights that you can take and apply with your clients. And then we’ll go open-mic for the remaining 45-minutes — ask whatever questions you have so you can leave the session equipped to really know your stuff. Details here.

4) Or — our next intake for our Diploma in Clinical Pilates is open NOW. We have limited places for this in-depth, world-leading course. For a limited time — get a free 20-minute Discovery Call with one of our Pilates Trainers. This is not a high-pressure sales call – you’ll be talking with a Pilates instructor, and we’ll answer all your questions to find out if the course is a perfect fit for you. Go here to schedule

Answering Your Business Legal Questions, with Raphael Bender and Cory Sterling

By Community Sessions

A FREE Live Community Session all about “Answering Your Business Legal Questions“. Lawyer Cory Sterling joins Breathe Education’s CEO, Raphael Bender, unpack the following:
  • 3 essential legal documents every business should have
  • How to manage your insurance and waiver of liability when working with clients globally
  • What additional insurance is recommended if teaching from your home
  • How to manage a situation where a client is injured during a session

Find Cory here:

How to attract and keep great staff? With Raphael Bender

By Community Sessions

A FREE Live Community Session on “How to attract and keep great staff?” led by Breathe Education’s CEO, Raphael Bender. 
What You’ll Learn:
  • Strategies for requesting a pay raise – presenting your value.
  • Expectations around salary from both a staff member and employer perspective.
  • What makes a great employee and how to BE a great employee.
  • What we’ve learned from speaking with many studio owners across the globe.
  • Timesaving approaches to recruiting ensuring a good values fit
  • The importance of KPIs – How this benefits both employees and the business.
  • The important business values.
  • Leveraging your values to recruit staff and set expectations
  • How to capitalize on new clients and get them coming back!

How to generate MORE PROFIT in your Pilates business, with Raphael Bender

By Community Sessions

A FREE Live Community Session on How to generate MORE PROFIT in your Pilates business, led by Breathe Education’s CEO, Raphael Bender. 
What You’ll Learn:
  • This session used one of our wonderful alumni’s studios as a case study; looking at increasing revenue, increasing gross profit, and class scheduling for maximum return.
  • If you’ve got an existing Pilates business, or if you’re planning on opening one at some stage – this will help you
  • In this Q&A Raphael Bender shares what he has learned in building two 7-figure Pilates businesses.
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