- 5 reasons why there is a need to modify an exercise
- How to modify an exercise
- 3 causes of injury and what to do to prevent it
- Solution to never modify an exercise again
Achieve your client’s functional goals through the three dimensions of an exercise, with Adam McAtee
- Defining functional goals
- What the 3 dimensions of an exercise are
- The relationship of the three dimensions
- Framework to utilize the 3 dimensions of any exercise to achieve your client’s functional goals
- Introduction to the Whole Person Framework
- A therapeutic alliance is where you and the client like and trust each other and agree on shared goals and strategies
- How to use OARS skills to build a therapeutic alliance
You can find the link to the PDF of the lecture slides HERE.
- The idea behind why you only need three exercises as a Pilates instructor and how Heath came up with that
- What the three Pilates exercises are
- Demonstration of exercises on the reformer along with advice on how to modify them
- The best way to get more clients is to sell more solutions to your existing clients
- Layered pricing structure
- Know who your clients are and what problems they need to solve
- How to sell in DMs
- Bel’s personal story of worry and anxiety
- Differences and scale of fear and anxiety
- Tips and tricks to get over fear and anxiety and as a result, find your authentic voice as a Pilates instructor
- Resources that can help
You can find the link to the PDF of the lecture slides HERE. If you’d love to continue the conversation, feel free to connect with Bel on IG.
- Spondylolisthesis is not a specific cause of back pain
- Sciatica is complex and multifactorial, and often related to whole-person factors
- Surgery & all forms of exercise seem to work equally well
- Guideline-care is reassurance and advice to stay active
You can find the link to the PDF of the lecture slides HERE and connect with Raph on IG HERE.
- What makes a cup so special
- The difference between lesson planning and programming and why we should all be doing it
- What kind of cup are you holding
- Study opportunity
60-Second Class Program details here.
- Why you should raise your prices
- How much should you charge?
- How to communicate the changes to your clients
You can find the link to the PDF of the lecture slides HERE.
- How to approach nutrition conversations in the studio
- What is your legal scope of practice and how to stay within it
- Example scenarios and what to do if you run against them
You can find the link to the PDF of the lecture slides HERE.
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- Pain is not the same thing as injury
- What to do with every client: The Whole Person Framework
- What happens inside the Diploma of Clinical Pilates
- Why you’d be crazy not to enrol in the Diploma this month
- Pelvic tilt doesn’t tell us anything about muscle balance
- Pelvises are not symmetrical
- We can’t measure Pelvic tilt by hand even though we think we can
- 80% of pain-free people have Anterior Pelvic tilt
- Anterior Pelvic tilt is not associated with low back pain
You can find the link to the PDF of the lecture slides HERE.
- When do we outsource
- Who do you outsource
- How do you outsource
- Benefits of outsourcing for your Pilates business
- Challenges in outsourcing and how to overcome them
- You’re not worth anything, your service is.
- What it means to create value
- Why charging more makes your service more valuable
- What one thing everyone needs to see evolve in the Pilates industry
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How Adam applied Pilates science principles to Pilates practice
- Adam’s inspiring journey from being in an unfamiliar space to taking Breathe Education’s course and joining the teaching team while being blown away by optimum theories with references on the side.
- Tips to become an evidence-based Pilates instructor
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Getting the right attitude before selling anything
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The mechanics of how to start the sales conversation
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Raph and Kylie’s sales call roleplay
- How much your cup can hold when you design your business
- How much it’s going to cost to run the cup
- Understanding your capacity- when it’s time to increase the cost or increase capacity
- Acceptance mindset that you’ll miss out on almost everything
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How to prioritize & 5 why’s to consider before doing any task
- Identify the $10 to $10K activity
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How to delegate and where to hire
What You’ll Learn:
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Google is the best place to advertise online
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How do you know if your ads are working
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How to write an effective ads copy
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How to calculate how much money you can spend on ads and still make a profit
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How long should you run your ads
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What your clients are telling you by their purchasing behavior
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Capacity utilization calculations
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Some factors to consider when acquiring equipment – leases, loans, purchasing outright
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What you need to know about your clients before you create your marketing, and how to uncover it
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How to identify clients’ obstacles, and tell them how you’ll solve their problem
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What makes an effective post along with some posting ideas
You can find the link to the PDF of the lecture slides HERE.
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Terminology preferred by the adaptive community
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Useful props to have on hand
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How to facilitate an empowering experience for adaptive movers
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What causes vertigo
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What to expect if a client suddenly experiences vertigo
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How to facilitate effective and surprisingly simple vestibular rehabilitation exercises with your clients
You can find the link to the PDF of the lecture slides HERE
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How to articulate the uniqueness you offer
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What actually impacts client retention
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How to create variety without maxing out your planning time
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How to make classes attractive to new clients (without giving away free classes!)
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How to blend classes to avoid burnout
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How to transition from a corporate gig to teaching Pilates
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3 essential legal documents every business should have
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How to manage your insurance and waiver of liability when working with clients globally
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What additional insurance is recommended if teaching from your home
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How to manage a situation where a client is injured during a session
Find Cory here:
- Book a free call: https://consciouscounsel.pages.ontraport.net/free-consult…
- Email: cory@consciouscounsel.ca
- Website: https://consciouscounsel.ca/
- Instagram: @consciouscounsel
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Adductor Magnus is a powerful hip extensor, and not a bad flexor
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Piriformis is also an internal rotator
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Pec major flexes AND extends the shoulder
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Anatomy & causes of radicular pain and radiculopathy
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Prognosis and treatments
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What guideline-based care looks like
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The theory of shoulder impingement
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What the research tells us
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How you can help your clients with shoulder pain
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Communication with clients and allied health practitioners around the diagnosis of shoulder impingement
You can find the PDF of the lecture slides including links to the research HERE.
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What we can do to differentiate ourselves
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What our clients value about what we do
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The different ways people connect with Pilates
- Principles of setting up your space
- Practical tech reviews
- Options for different price points
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Anatomy of the shoulder joint
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How to visualise anatomy as a picture, rather than a list of fancy Latin words
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Actions of the rotator cuff muscles
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Role of the rotator cable
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Factors influencing squat biomechanics
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Are weak glutes to blame for knees going in (valgus)?
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The mechanism of ACL injury in athletes
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Components of skilled movement
Resources mentioned during the session:
- Knee valgus in squatting does not predict future ACL injury here
- People with knee osteoarthritis have more cartilage degeneration on the medial knee compartment, regardless of valgus or varus alignment here
- Women have more knee abduction in weight-bearing activities here
- Conflicting and poor quality evidence of a relationship between hip muscle strength and knee valgus here and here
- Less ankle dorsiflexion is associated with more knee valgus here
- Paralyzing the gluteus medius doesn’t change the Trendelenburg test here
- The ITB stores elastic energy during running here
- Humans make near-optimal adjustments of control to initial body configuration in vertical squat jumping here
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Creating pricing structures to encourage behaviors that benefit your clients and your business.
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How to determine the right cancellation window for your studio.
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What to include in your cancellation policy and how best to communicate it to your clients.
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Covid19 and online classes – how this impacts your cancellation policy.
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Strategies for requesting a pay raise – presenting your value.
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Expectations around salary from both a staff member and employer perspective.
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What makes a great employee and how to BE a great employee.
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What we’ve learned from speaking with many studio owners across the globe.
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Timesaving approaches to recruiting ensuring a good values fit
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The importance of KPIs – How this benefits both employees and the business.
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The important business values.
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Leveraging your values to recruit staff and set expectations
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How to capitalize on new clients and get them coming back!
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Squat biomechanics: How far should you lean forwards?
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We look at how the Pelvic Morphology (Acetabulum + Femoral Neck Design) ascertain your squat depth and shape.
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Raph discusses the relationship between your centre of mass (COM), torso position and squat depth.
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We look at genetic inheritance and how that changes your squat depth and overall shape.
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We get out some slides to show why people don’t all squat the same (Acetabulum Angle + Femoral Neck Angles / Length)
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Children vs Adults (Head Size Proportion) and its relation to COM.
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Do yogi’s have more hip problems from deep squats?
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We look at applying external cueing to deep squats taking into consideration everyone’s different pelvic shape rather than going to deep into technique.
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There’s a great discussion at the end surrounding building progressive load tolerance and the relationship between spinal alignment and injury.
Resources mentioned in this session:
- Young kids have big heads and short legs here
- Elite powerlifters use a stoop lift strategy (lifting with their back not their legs) and round their back when deadlifting near their maximum: here and here.
- No evidence that flexing the spine during lifting is a risk factor for back pain here
- Regular people, and olympic weightlifters flex their spines when they lift here and here.
- Yoga is really frikkin safe here
- Strength training at long muscle lengths is more effective at increasing strength, at least in the lower body here
- Strength training through full range of motion is at least as effective as stretching, for increasing flexibility here
- And Stu McGill’s ideas on how pelvic and hip joint shape influence what your squat looks like here
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Assumptions behind postural model
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Can we actually measure posture?
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Does posture correlate with muscle balance?
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Does posture correlate with pain?
You can find the link to the PDF of the lecture slides HERE.
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Anatomy of the External Obliques
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Obliques and Rotation
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Obliques and Side Bending
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Anatomy of the Internal Obliques
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Muscle fibre orientation
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Pricing for profit
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How to get more of the clients you want and less of the ones you don’t
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The Concept of Value: Looking at packaging your product to make it more valuable
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What are some value adds specific to the Pilates Industry
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How to set a pricing structure for your business
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Unlimited memberships!
- What is Diastasis Recti?
- The Anatomy of the Rectus Abdominis / Transversus Abdominis / Rectus Sheath
- What is the Linea Alba?
- True ribs, False ribs, and Floating Ribs
- Is there an abdominal exercise that’s best?
- Does the likelihood of diastasis increase with multiple pregnancies?
- Why do we consider diastasis to be a problem?
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This session used one of our wonderful alumni’s studios as a case study; looking at increasing revenue, increasing gross profit, and class scheduling for maximum return.
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If you’ve got an existing Pilates business, or if you’re planning on opening one at some stage – this will help you
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In this Q&A Raphael Bender shares what he has learned in building two 7-figure Pilates businesses.
- What is fair?
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What is realistic?
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As an instructor how should you decide how much to ask for?
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As a studio owner, how should you decide what to pay?
- Exercise-related muscle cramps – what causes them and is there anything we can do to help?
- Gym-related injuries – why aren’t certain exercises such as a chin-up with the bar behind the head done anymore? Is it related to injury? Is it related to shearing on the tendon?
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Can exercise help reduce discomfort or size of a bursitis?
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What could be a reason for discomfort in the start position of spine stretch? If the issue is around hip mobility/ flexibility, how can I improve this?
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Internal vs External Cues: If someone was really arching their lower back (ie supine moving through leg lowers) do I cue to correct that? Are they still getting the benefit of the exercise?
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Pelvic floor and core: If we are not internally cueing but we have clients who feel like they are ‘bearing down’ and can’t keep their abdominals engaged – what would be the recommendation?
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There’s a client with a posterior lateral disc protrusion that reports left side pain in lumbar extension which is making them nervous. How can I best guide and encourage this client?
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Scan reports: Location vs finding.
A FREE Live Community Session where Raphael Bender, Breathe Education’s CEO, unpack the following:
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We are often told to keep our limbs and joints “straight” in certain exercises (ie supine arms in straps on the reformer). Can we talk about why we do this and are there any benefits?
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“Don’t do that, you might hurt yourself” – Is there a high prevalence of people who actually injure themselves in Pilates?
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Do you ask permission to touch your clients – hands-on assist?
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If someone has fear around their back pain and then experiences increased pain after a class – what language do you use to reassure them? Especially in the absence of a therapeutic relationship.
A FREE Live Community Session where Raphael Bender, Breathe Education’s CEO, unpack the following:
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Is a desiccated/degenerative disc causing my back pain?
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What are the do’s and dont’s after a hip replacement?
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A client who is healthy and in his 60’s has stenosis plus sciatica, what should I do?
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A client has had lung surgery, what can I do with them?
A FREE Live Community Session hosted by Breathe Education’s CEO, Raphael Bender.
A FREE Live Community Session where Raphael Bender, Breathe Education’s CEO, unpack the following:
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Can you stretch ligaments?
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Can deadlifts cause bulging discs?
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Delayed-onset muscle soreness (DOMS)
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Do we educate or tell clients what they want to hear?