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How to build your own on-demand Pilates business, with Ruth Bruno and Raphael Bender

By Make more money

Right now, there is an unprecedented proliferation of exciting and creative ways for Pilates professionals to make a great living, and one of them is building your own on-demand platform.

Ruth Bruno has done that, and in this conversation, she shares the good, the bad and the numbers of exactly how to build your own online, on-demand Pilates business.

Resources mentioned in the episode:

  • Follow Raph on IG here
  • Ashley DeLeon’s IG here
  • Pilates by Amanda’s here
  • Find Arketa platform’s here (not a sponsored link)
About Raphael Bender:

Raph believes everyone deserves the opportunity to transform into a better version of themselves. His main strength as a teacher and movement professional is the ability to distill complex research findings into a simple, science-based approach to help people move fearlessly, thoughtlessly, and painlessly. He LOVES running, weights, cycling, and Contrology.

Raph holds a Master’s degree in Clinical Exercise Physiology (Rehabilitation), a Bachelor’s degree in Exercise and Sports Science, Diploma of Pilates Movement Therapy, and STOTT PILATES full certification.

How to Connect with Raphael:

Purchase Raph’s new book:

  • Strengthen The Person Not Just The Body Part here
About Ruth Bruno:

Ruth Bruno is a Pilates Instructor and business owner based in Los Angeles, CA. She has studied movement for 16 years and was comprehensively certified in Classical Pilates in 2019. Her membership-based online business; Ruth Pilates Studio, is focused on making mat Pilates effective, accessible and fun. When she’s not running her business or doing Pilates, you can most likely find Ruth walking, hiking or enjoying quality time with her fiancé and their dog.

How to Connect with Ruth:

Looking for Pilates mastery?

Here are four ways we can help you really know your stuff.

1) Subscribe to our Pilates Elephants podcast and learn why most Pilates education is decades out of date at best, and at worst, just plain pseudoscientific. This inconvenient disconnect means there are many topics in Pilates that are “Elephants in the Room” – things we don’t question because it’s a bit heretical to do so. We’re here to change that.

2) Download our free report: “3 Myths about Posture in Pilates“. Ditch the myths and get the facts on posture. For Pilates instructors and movement enthusiasts alike.

3) Join us in our FREE live, open-mic Community Sessions. We start each session by sharing one of our latest insights that you can take and apply with your clients. And then we’ll go open-mic for the remaining 45-minutes — ask whatever questions you have so you can leave the session equipped to really know your stuff. Details here.

4) Or — our next intake for our Diploma in Clinical Pilates is open NOW. We have limited places for this in-depth, world-leading course. For a limited time — get a free 20-minute Discovery Call with one of our Pilates Trainers. This is not a high-pressure sales call – you’ll be talking with a Pilates instructor, and we’ll answer all your questions to find out if the course is a perfect fit for you. Go here to schedule

The New Future of Pilates with Lesley Logan

By Make more money

 

In this conversation I talk with Lesley Logan of Profitable Pilates and Online Pilates Classes. We share our thoughts on the current situation with COVID-19 lockdown and the closure of Pilates studios around the world.

Both Lesley and I see this as an amazing opportunity to “Reset to Factory Settings”, to let go of things you have been holding on to out of fear or inertia. It is also an incredible time of change and opportunity in the Pilates industry. Things are not going to return to the way they were before – here’s how we think you can take advantage of this seismic shift and turn this into an amazing opportunity for yourself, your teaching, your clients and your business. And we want to encourage you to charge what you’re worth!

Manifesto For The Pilates Industry

By Make more money

These beliefs are our compass: We think they should be yours too

Challenging times call for clear vision, optimism, creativity and agility

  1. The value of an instructor lies not in equipment or premises but in the client’s experience, results, and emotions
  2. Classes are not a public service but an exchange of value and should be priced as such
  3. People can learn physical skills to a high level in a purely online format
  4. The present restrictions will probably continue until the end of 2020
  5. This situation represents a fundamental paradigm shift and a massive opportunity for Pilates instructors, studio owners and the Pilates industry
  6. After restrictions are lifted, things are unlikely to return to the way they were before: The industry worldwide will have new norms, new technologies, new competitors, new consumer expectations, and ultimately a vastly different competitive landscape
  7. We don’t know what the world or the Pilates industry will look like in 12 months, so the best way to prepare for success is to develop agility, resourcefulness and resilience
  8. Instructors and studio owners who wholeheartedly welcome the challenges and leap into the new opportunities inherent in these times will flourish

Online classes have many benefits for clients and instructors including:

  • greater class numbers without crowding
  • no travel time, transport cost, or parking required
  • because of no travel time, classes can potentially be done at any time of day including during work hours
  • increased opportunity for social connection
  • increased geographical catchment area
  • multiple clients in same family can workout together potentially for one price
  • no child-minding needed
  • no queue to sign-in or use the change room

Resources For Teaching Pilates Online

By Make more money

How to keep optimistic

  • Do things for other people
  • Avoid negative news, movies, books and people
  • Start your day with something that inspires you – read a book, workout to music, meditate
  • Write down or tell someone 3 things you’re grateful for each day
  • Contribute to your community

How to add value to your clients and your community

Don’t just try to do what you did offline, but take it online. People need a whole constellation of things that aren’t included in “here’s a sequence of moves to do”

  • community
  • socialising
  • routine
  • accountability
  • motivation
  • encouragement
  • challenge
  • goal attainment

Practical examples and information to get you started

How to market your business with Patrick Loke

By Make more money

Patrick Loke from Actual Impact Consulting shares simple strategies to get started on marketing, or get some quick wins to improve your current marketing, with very low-cost outlay.

Patrick talks through how to set clear goals, differentiate your business, get over your fear of selling, and give better service at the same time.

You can download Patrick’s eBook Your Quick Start Guide to Smashing Your Business Goals and Achieving your Purpose.

How to ROCK your Pilates business with Lesley Logan

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Through her business Profitable Pilates, and through her book Profitable Pilates: Everything but the exercises Lesley Logan has helped thousands of Pilates instructors reach their financial goals and achieve work-life balance.

Lesley is a regular blogger, podcast guest, and Pilates Anytime presenter – in short, she is a key person of influence in the Pilates industry. Despite all this, she is incredibly down-to-earth and generous with her knowledge.

Lesley shares how to know your limits and set boundaries, how to communicate the benefits of your service, how to set and communicate clear policies and much more on how to succeed as a Pilates instructor or business owner.

https://www.facebook.com/profitablepilates

How to get your business to run without you with Heath Lander

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Heath Lander opened White Dog Studios in Melbourne’s Inner West in 2013. For the first few years he worked long hours teaching, cleaning and doing all the other jobs around the place. In 2016 he wised-up and has been on a mission to get the business to run without him in it. At the time of this interview, he has almost succeeded.

https://www.facebook.com/whitedogstudiofootscray/

What employers look for in a Pilates instructor with Joshua Norris Ongso

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Josh Norris-Ongso is a classically trained dancer, physiotherapist and Pilates instructor. He founded S3 World in Melbourne and created his own style of Barre training based on his years as a ballet dancer and his biomechanical understanding from physiotherapy.

Josh now runs two busy studio-clinics, where he employs over 15 people. He shares his insights into what employers look for in a team member, and how to make yourself irresistible and irreplaceable as an instructor.

https://www.facebook.com/s3barre/

How to nurture yourself with Jenna Zaffino

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After selling her studio in Chicago, Jenna Zaffino, aka the Pilates Unicorn, is focussed on serving, and changing the industry through her Pilates Unfiltered podcast, which at the time of recording this interview had over 100,000 downloads and counting.

Jenna has interviewed the who’s who of Pilates and has instigated the conversations we as an industry need to have, but usually shy away from. She manages all this with a firm, light touch that inspires and energises.

Jenna shares her personal story and her mission to help the industry as well as her thoughts on finding work-life balance, making time to nurture yourself and find your true purpose as an instructor.

https://www.facebook.com/pilatesunfiltered/

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