These beliefs are our compass: We think they should be yours too
Challenging times call for clear vision, optimism, creativity and agility
- The value of an instructor lies not in equipment or premises but in the client’s experience, results, and emotions
- Classes are not a public service but an exchange of value and should be priced as such
- People can learn physical skills to a high level in a purely online format
- The present restrictions will probably continue until the end of 2020
- This situation represents a fundamental paradigm shift and a massive opportunity for Pilates instructors, studio owners and the Pilates industry
- After restrictions are lifted, things are unlikely to return to the way they were before: The industry worldwide will have new norms, new technologies, new competitors, new consumer expectations, and ultimately a vastly different competitive landscape
- We don’t know what the world or the Pilates industry will look like in 12 months, so the best way to prepare for success is to develop agility, resourcefulness and resilience
- Instructors and studio owners who wholeheartedly welcome the challenges and leap into the new opportunities inherent in these times will flourish
Online classes have many benefits for clients and instructors including:
- greater class numbers without crowding
- no travel time, transport cost, or parking required
- because of no travel time, classes can potentially be done at any time of day including during work hours
- increased opportunity for social connection
- increased geographical catchment area
- multiple clients in same family can workout together potentially for one price
- no child-minding needed
- no queue to sign-in or use the change room
After selling her studio in Chicago, Jenna Zaffino, aka the Pilates Unicorn, is focussed on serving, and changing the industry through her Pilates Unfiltered podcast, which at the time of recording this interview had over 100,000 downloads and counting.
Jenna has interviewed the who’s who of Pilates and has instigated the conversations we as an industry need to have, but usually shy away from. She manages all this with a firm, light touch that inspires and energises.
Jenna shares her personal story and her mission to help the industry as well as her thoughts on finding work-life balance, making time to nurture yourself and find your true purpose as an instructor.
Through his business Evolved Body Studio in Sacramento USA and his blog ProjectMoveU, James Crader is challenging and evolving the Pilates industry away from ‘fixing’ people towards empowering people to move happily and freely.
James shares his thoughts on the evolution of Pilates, the purpose of it all and how he expanded his perspective to a much broader understanding of movement, teaching and fulfilment.
