How To Run A Successful Pilates Studio And Make Money
In today’s episode of Pilates Elephants, we talk to Laura Saggers, owner of Rise Pilates, about her journey through learning how owning a Pilates studio can be done successfully. She shares her experience of pivoting when the COVID-19 pandemic hit, how she adapted her studio to run online classes, and the key lessons she learned in the process. We also discuss the importance of knowing when and what to outsource as a studio owner, how to avoid burning out, and how to empower the awesome Pilates instructors on your team.
What You Will Learn:
- How owning a Pilates studio can be made easier
- When to step back as a studio owner and allow others to step up
- How to find and hire great Pilates instructors for your studio
- Why and how to stay in your zone of genius as a business owner
- How to prepare to open your own studio and why you sometimes have to adapt initial ideas
- Why opening and running a studio demands a specific skill set
Life as a Pilates Studio Owner
Veteran Pilates studio owner Laura Saggers describes why owning a Pilates studio in Melbourne felt like a natural step and shares some of her preparation to ensure a smooth start to her fledgling business. When the COVID-19 pandemic hit, Laura’s carefully thought out business plan had to flex to meet social distancing rules, so Laura explains what she did to keep the studio running virtually.
Learning to Let Go
One of the key lessons to learn as a studio owner is when it’s time to let go of what you do to allow more time to grow as a business. No matter how much you love teaching, you have to understand that you can’t teach all the classes when you’re trying to operate a successful business. Opening and running a studio is itself a skill set and a job — And it’s not the same job as being a Pilates instructor.
Building a Team of Instructors
Laura gives her insights on building an awesome team of instructors to teach at your Pilates studio. We discuss the importance of fostering a positive culture because, as an owner, you care about the instructors and your clients, and you care about giving everyone an excellent experience. Laura also shares why she is passionate about making her team feel supported, understood, and heard and why she tries to inspire and empower the instructors that work for her.
About Laura Saggars:
Laura has passionately dedicated the last 7 years to teaching and growing herself in the Pilates Industry. Starting out, Laura studied her Cert IV in Pilates, Fitness & Allied Health at Breath Education in 2014, and then continued on with Breathe Education for her Clinical Pilates Diploma in 2016.
Laura started her teaching career at Williamstown Clinical Pilates, specialising in 1:1’s, small group and small group reformer classes. She then went on to become a KX Pilates instructor in 2015, becoming a head trainer and team leader & mentor trainer.
Having learnt from many industry master trainers during this time – she has confidently taught many different styles across the years.
At the start of 2017, Laura saw an opportunity to start her own venue – Rise Pilates. A boutique reformer studio in the heart of Essendon Victoria that now has over 70+ classes scheduled per week, currently 10+ staff members on the team and becoming ‘home’ for over 3500+ clients that have since been through the door over the last 4.5 years. Finding the opportunity to train and mentor many up-and-coming instructors over the years, Laura has picked up on many skills and tips that have helped instructors when teaching group reformers along with how to grow a successful Pilates studio!
Having always had a true passion for wellbeing and community, Laura has also passionately dedicated her spare time to connecting and growing many incredible relationships within the local community. A holistic approach to our well-being and lives is paramount to her and she truly believes that we are better when we work together!
How to Connect with Laura Saggers:
- You can find Rise Pilates online here
- You can find Laura Saggers on Instagram here: @lau.pilates_
- You can find Rise Pilates on Instagram here: @rise.pilates
About Raphael and Cloe:
Raphael Bender, CEO, Breathe Education
Raph believes everyone deserves the opportunity to transform into a better version of themselves. His main strength as a teacher and movement professional is the ability to distill complex research findings into a simple, science-based approach to help people move fearlessly, thoughtlessly, and painlessly. He LOVES running, weights, cycling, and Contrology.
Raph holds a Master’s degree in Clinical Exercise Physiology (Rehabilitation), a Bachelor’s degree in Exercise and Sports Science, Diploma of Pilates Movement Therapy, and STOTT PILATES full certification.
Cloe Bunter, Training Manager, Breathe Education
With 8+ years in the industry, both teaching Pilates and nurturing new instructors, Cloe is passionate about empowering new and seasoned instructors to think critically and move fearlessly. Empowered instructors empower their clients, and in turn, change lives.
She finds great joy in building connections with clients, students, colleagues, and the broader movement and rehab community. Co-hosting the Pilates Elephants Podcast, with Raphael Bender, has provided an incredible platform to bust common Pilates, movement, and rehab myths whilst creating a worldwide community of critical thinkers who are elevating health literacy.
Cloe is fascinated by movement in general, and its ability to enhance our lives, at any age. Her own movement practice includes Contrology/Pilates, running, weights, and kettlebells. She has a Diploma of Clinical Pilates, Cert IV in Pilates, and Cert IV in Training and Assessing.
How to Connect with Raphael and Cloe:
- You can find Breathe Education online here
- You can find Cloe Bunter on Instagram here: @cloebunterpilates
- You can find Raphael Bender on Instagram here: @the_raphaelbender
Pilates Instructor Training Resources:
Our Pilates instructor training is 100 percent online, so you can study from anywhere in the world.
Earn recognition: Your Breathe Education Pilates qualifications are recognized by the Australian Government, Exercise & Sport Science Australia, and all major insurers.
Build your skills: with our pilates instructor training, you’ll learn the original Contrology exercises created by Joseph Pilates. Plus, you’ll learn the most current, science-based ways to cue and program those exercises, how to work with injured and pregnant clients, and nurture beginners.
Gain confidence: Learning is fun and easy when you engage with our state-of-the-art eLearning system, filled with straightforward, relevant content and structured to guide your training as you build skills and confidence.
Feel supported: You’ll learn world-class problem-solving skills, not just a list of answers. Our student success team and trainers will provide you with all the guidance, challenge, and support you’ll need to become what you want to become.
Take your first step to becoming a certified Pilates instructor by scheduling a 20-minute Discovery Call with us here.