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What it Takes to be a Serial Successful Pilates Business Owner, with James Trenerry

Episode 61:

What it Takes to be a Serial Successful Pilates Business Owner

This week, our guest on the Pilates Elephants show is James Trenerry, a serial successful Pilates studio owner. We are excited about unpacking his thoughts, methods, mindset, and approach to teaching Pilates when the Pilates market is uncertain. Our conversation ranges from how James kept his studios running successfully even during the COVID-19 pandemic to his continued commitment to professional development, how he learns, and why he is so passionate about cascading research and data to the rest of his team.

What You Will Learn:

  • The Pilates market can change rapidly, especially with fears surrounding COVID-19. Discover how to keep your studio running in uncertain times.
  • How to empower instructors and clients by giving them access to research, data, and advice that allows them to get the most out of their time in the studio
  • Why it’s vital to have laser focus when working hard to achieve your life goals 
  • How James avoids distractions — online or in-person — and keeps his team and his community at the center of what he does
  • How James ensures that the Pilates instructors on his team understand the team goals and studio culture
  • Why you should seek out people who have complementary skill sets so you can learn from them and build a range of potential solutions and strategies to use in the business

The Best You Can Be

James joins us on the show to discuss his commitment to ensuring that Pilates instructors on his team have the best opportunities and the right information to be the best they can be in their role. We consider how that philosophy also flows over into how we can empower clients by giving them access to accurate information, and advice that allows them to get the most out of their time in the studio.

Keep Your Eyes on the Prize

Or, in other words, focus on your goals and don’t allow yourself to be distracted from your key aims by others — either online or in the studio. James Trenerry shares why it’s vital to have laser focus when working hard to achieve your life goals and describes the methods he uses to avoid distractions and keep his team and his community at the center of what he does.

Think Big

James discusses how he ensures that Pilates instructors understand the team goals and studio culture. And we dive into how successful instructors already know what clients love because they’ve been clients themselves and drunk the ‘kool-aid’ — they’ve experienced it, they’ve had the emotion of it, and seen the physical change. All of which means they are open to sharing thoughts, ideas, and strategies on optimizing client experience.


Successful business owner

About James Trenerry:

After leaving the corporate world James embarked on a full time career in the health and fitness industry as a personal trainer, Pilates instructor and athletics coach. He helped launch the KX Pilates franchise in New South Wales, Australia where he managed multiple KX Pilates studios. On the back of his success in New South Wales James moved home to South Australia where he opened four more KX Pilates studios. As an award-winning serial entrepreneur he’s also co-owned several other businesses across different industries. James is passionate about his own health and fitness competing in squash, running and triathlon.

How to Connect with James:

  • Find James on Instagram here

Research and Resources mentioned in this episode:

About Raphael and Cloe:

Raphael Bender, CEO, Breathe Education

Raph believes everyone deserves the opportunity to transform into a better version of themselves. His main strength as a teacher and movement professional is the ability to distill complex research findings into a simple, science-based approach to help people move fearlessly, thoughtlessly, and painlessly. He LOVES running, weights, cycling, and Contrology.

Raph holds a Master’s degree in Clinical Exercise Physiology (Rehabilitation), a Bachelor’s degree in Exercise and Sports Science, Diploma of Pilates Movement Therapy, and STOTT PILATES full certification.

Cloe Bunter, Trainer, Breathe Education

With 8+ years in the industry, both teaching Pilates and nurturing new instructors, Cloe is passionate about empowering new and seasoned instructors to think critically and move fearlessly. Empowered instructors empower their clients, and in turn, change lives.

She finds great joy in building connections with clients, students, colleagues, and the broader movement and rehab community. Co-hosting the Pilates Elephants Podcast, with Raphael Bender, has provided an incredible platform to bust common Pilates, movement, and rehab myths whilst creating a worldwide community of critical thinkers who are elevating health literacy.

Cloe is fascinated by movement in general, and its ability to enhance our lives, at any age. Her own movement practice includes Contrology/Pilates, running, weights, and kettlebells. She has a Diploma of Clinical Pilates, Cert IV in Pilates, and Cert IV in Training and Assessing.

How to Connect with Raphael and Cloe:

3 Myths About Posture in Pilates eBook:

  • You can find the eBook here

Stop Faking It & Really Know Your Stuff Pilates Q&A:

USA (PDT): Every Tuesday at 6pm
Australia (AEST): Every Wednesday at 11am

Please join us for our Stop Faking It & Really Know Your Stuff Pilates Q&A weekly open-mic Q&A all about helping Pilates instructors become masters at their craft.

We will kick it off with 5-10 minutes of debunking a myth within Pilates or teaching a slice of Breathe Education’s latest insights that you can take and apply with your clients today.

Then we’ll go open-mic to answer all of your questions around tricky questions like disc herniation, arthritis, stenosis, joint replacement, abdominal separation, shoulder impingement, and many more. Click here to register.

Pilates Instructor Training Resources:

Our Pilates instructor training is 100 percent online, so you can study from anywhere in the world.

Earn recognition: Your Breathe Education Pilates qualifications are recognized by the Australian Government, Exercise & Sport Science Australia, and all major insurers.

Build your skills: with our pilates instructor training, you’ll learn the original Contrology exercises created by Joseph Pilates. Plus, you’ll learn the most current, science-based ways to cue and program those exercises, how to work with injured and pregnant clients, and nurture beginners.

Gain confidence: Learning is fun and easy when you engage with our state-of-the-art eLearning system, filled with straightforward, relevant content and structured to guide your training as you build skills and confidence.

Feel supported: You’ll learn world-class problem-solving skills, not just a list of answers. Our student success team and trainers will provide you with all the guidance, challenge, and support you’ll need to become what you want to become.

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